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News Trademarks Video Games

Activision files trademark for The Blast Furnace game, privately acquires domain

The Blast Furnace

Activision Publishing, Inc. filed a trademark application on April 18, 2012, for “The Blast Furnace” with the United States Patent and Trademark Office.

The goods and services in the trademark filing (Serial Number: 85601232) cover “computer game software” and “Entertainment services, namely, providing an on-line computer game”.

In addition to the trademark filing, it appears Activision has privately acquired the related domain name, theblastfurnace.com (Whois), through the internet brand protection company MarkMonitor.  Activision is a client of MarkMonitor.

In March 2012, the domain name <theblastfurnace.com> was registered to domain investor Frank Schilling’s Name Administration Inc.  In April, the name transferred to DNStination, Inc., the Whois privacy service provided by MarkMonitor.

I’ve reached out to Frank Schilling via e-mail to see if any details about the transaction can be shared and I will update this story if I hear back.

At the time of this writing, Activision has made no announcement regarding “The Blast Furnace”.

[Update 1 at 8:30pm EST:. After a little digging on DomainNameSales, the online marketplace that features premium domain names from Frank Schilling’s private collection and other investors, it appears the domain name sold for anywhere between $10,000 and $20,000 USD.  The sale was reported on April 19, 2012.]

Talking about this story:  VG247, @supererogatory, NowGamer, Lazygamer, Strategy Informer, games.on.net, HardGamers, Gamestrend, Hardgame2.com, gameswelt.de, GamePro, Multiplayer.it, Shacknews, MCV and allgamesbeta.com

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News Trademarks Video Games

Activision files trademark for Skylanders Sidekick: First look at new characters

Skylanders sidekicks

Activision’s legal department has filed a trademark application for “Skylanders Sidekick”.

On April 18, 2012, Activision submitted the filing (Serial Number: 85601600) with the United States Patent and Trademark Office.

The “Goods and Services” in the application cover, “Games and toys, namely, action figures, collectable toy figures, collectable toy figures having radio frequency identification (RFID) chips or tags, action figures having RFID chips or tags”.

No first use date is noted in the application.  But, there’s a good explanation for that.

While nothing has been officially announced about “Skylanders Sidekick”, I did find Frito-Lay sell sheets online that describe a program taking place in June that partners with Skylanders to deliver an exclusive offer.  The promotion allows consumers to redeem a free “Skylanders sidekick” character with purchase.

The screen shot above was taken from the presentation and shows the sidekicks and their names: Mega Stealth, Super Trigger, Big Grunt, and Mighty Fin.  However, according to the slide, the real names are to-be-determined.

Earlier this month, Activision and Frito-Lay announced a multi-phased promotion extending through May 5, 2012.

The promotion with the Sidekick characters appears to be part of Phase 2.  According to the sell sheets, the in-store timing is June 18th – July 13th 2012.

Below is another screen shot from the presentation for the lobby/perimeter kit.

Skylanders Sidekick lobby kit
Talking about this story:
darkSpyro, VG247 and Nintendo World Report

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Domain reveals Activision’s secret Bond game called “007: Legends” [UPDATED]

007 Legends

With the James Bond film franchise celebrating its 50th anniversary this year, there is a lot of buzz about the next Bond film Skyfall.  What has remained a mystery, however, is whether Activision will release a new Bond game in 2012.  But given all the hoopla, it makes perfect sense that a new Bond game will be released to mark the milestone.

If Activision is set to launch the next Bond game, it looks like we might have a very appropriate title:  007 Legends.

You might be wondering where this information came from.  Well, it came from the Whois record for 007Legends.com.

In late March, Danjaq LLC (the holding company for James Bond copyright and trademarks), acquired the domain name 007Legends.com.  The domain appears to have expired and Danjaq registered the name through Network Solutions.  While this may not seem significant, it’s not the whole picture.

This week, I also discovered the domain 007Legends.com changed name servers to Att-dsa.net, the home of many of Activision’s biggest names like CallofDuty.com (Whois) and Skylanders.com (Whois).

Though Mary Tuck, Activision’s legal counsel, typically registers domain names on behalf of the game publisher, when it comes to the best 007 domain of all, it’s Danjaq that owns the name.  According to Whois records, Danjaq is the owner of 007.com.

This may end up being nothing more than speculation on my part, but with all the Bond surprises expected this year don’t be too surprised to see a new Bond game released.

And what better title than, “007: Legends”?

At the time of this story, Activision has made no official announcement about “007: Legends” nor does the domain name resolve to a web page.

Here’s a look at the Whois record for 007Legends.com.

007Legends.com Whois record via DomainTools

Updated April 18, 2012:.  Activision has officially announced 007 Legends.

To celebrate the James Bond franchise’s 50th anniversary, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), will launch gamers back through time to relive a selection of Bond’s most iconic and intense undercover missions from the popular Bond film franchise with 007™ Legends.

A first-of-its-kind Bond video game, 007 Legends features an original, overarching storyline tying together six classic Bond movies, concluding with this year’s highly-anticipated 23rd installment — SKYFALL — to offer the most diverse Bond gaming experience yet!  As with the feature films, 007 Legends equips players with state-of-the-art spy gadgets, an arsenal of weapons, including Bond’s signature Walther PPK, and sleek vehicles as they jet off to exotic locations and utilize Bond’s quick wits, class and style to take down notorious villains and their brutal henchmen, perform impressive stunts, and of course…mingle with gorgeous Bond women.

“To honor 50 years of the world’s top secret agent, 007 Legends offers a collection of his most famed moments in the smartest and most treacherous Bond game yet,” said David Oxford, Executive Vice President at Activision Publishing, Inc.  “Creating a video game storyline that ties together six popular, yet very different, Bond movie narratives can be challenging, but together with EON Productions, our developer Eurocom, has pulled it off to create an homage that we think will be a unique and highly entertaining Bond video game.”

In addition to 007 Legends‘ main story, the game will feature the return of fan-favorite single-player Mi6 Ops Missions, which debuted in GoldenEye 007: Reloaded and challenges players to complete extra missions ranging from all-out action to stealth and gadget-based gameplay and compete for the highest online leader board scores.  For the first time ever, players will be able to participate as one of Bond’s cohorts or villainous foes, reliving the missions through their eyes, as well as 007’s.  The robust James Bond multiplayer experience includes local four-player split-screen game modes and online competitive gameplay with new maps, weapons and characters derived from Bond’s 50 year legacy.  With more gadgets, deeper stealth and spy investigation gameplay, gamers will have every opportunity to truly feel like the world’s favorite spy.

Planned to launch this fall, 007 Legends is being developed by Eurocom, under license from EON Productions Ltd. and Metro-Goldwyn-Mayer Studios, Inc. (MGM) for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system.  Stay tuned for more information on the game’s official Web site and Facebook page.

Full press release.

(Image of Jame Bond silhouette in Istanbul via Bloodstonegame.com)

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News Video Games

Is Activision launching a blog? Game publisher registers ActivisionNews.com

Activision Blizzard logo

Could Activision be launching its own blog sometime in the near future? 

It very well could be according to a recent domain registration by Mary Tuck, Activision’s legal counsel.  On March 19, the company registered the domain name ActivisionNews.com (Whois) through the internet brand protection company MarkMonitor.

While Activision already has a Press Releases section on its website and its social media manager Dan Amrich runs a blog called One of Swords that covers Activision happenings, unlike some of its competitors such as Electronic Arts, Activision has no company branded blog that covers anything and everything Activision.

Of course, ActivisionNews.com may be nothing more than a defensive registration, so I guess we’ll have to wait and see if anything turns up online.

As of today, ActivisionNews.com does not resolve to a web page.

Discussion: Joystiq

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News Video Games

SkylandersPatriots.com domain registration by Activision adds to mystery

Skylanders Patriots

Almost a week after I first reported that Activision had purchased several “Skylanders Giants” domain names like skylandersgiants.com and skylandersgiantsgame.com, it appears the video game company has registered another new Skylanders domain, further adding to the mystery of the company’s future plans for the Skylanders brand.

On January 24, it appears Activision registered the domain name SkylandersPatriots.com (Whois), through the internet brand protection company MarkMonitor, a service that over half the Fortune 100 rely on for online brand protection.

The “Skylanders Giants” story created quite a buzz among gaming and tech sites like Joystiq, Wired.com, and Giant Bomb, but as of today, there has been no official word from Activision.

At the time of this story, skylanderspatriots.com does not resolve to a website.

[Update 1 on January 26, 2012:  Reporting Gamer suggests the registrations may be for a Skylanders sports game pitting the Giants vs Patriots.]

Discussion: Wired UK