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Is eBay planning something more with its advertising? Registers eBay ads domains

eBay ads

On December 23, eBay Inc. registered three domain names: eBay-ads.com, eBay-ads.net, and eBayads.net.

The domains, all purchased this week, hint at the possibility of eBay doing something more with ads that it displays on its websites, such as eBay.com.

In 2009, eBay replaced its Yahoo text ads with Google‘s ads. 

Though it’s fun to speculate, the domain registrations may be nothing more than part of the company’s IP strategy to keep others from using the names.  

As of today, eBay does not own eBayads.com.  The name, according to Whois records, is currently in Redemption Period, after its owner in China let the name expire.  

Redemption period usually means the name has about 30 days before its released by the registrar and either available for public registration or sent to one of the drop-catching services.

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Why did eBay register eBayMP.com?

ebaymp.com WHOIS information

eBay Inc. registered three domain names on October 7: eBayMP.com, eBayMP.net, and eBayMP.org.

In the last few weeks, eBay has acquired several domains such as Software Foundation names and “eBay Insights” names, none of which resolve to a website at the time of this story.

It’s possible the eBayMP domains were purchased to showcase the integration of PayPal and Magento, an open source e-commerce platform that was acquired by eBay over the summer.

The “M” standing for Magento and the “P” for PayPal.

It’s a slight stretch, but with the X.Commerce Innovate Developers Conference next week, eBay is expected to unveil how it is weaving together PayPal and Magento.