Revealing look at Eric Borgos, his makeover & hundreds of his recent sales

Name Shopping

With every domainer trying to keep the cash coming in, especially those with huge portfolios, Eric Borgos the Millionaire Domainer and Developer gave his portfolio of thousands of killer domains an extreme makeover. 

The new web site is more than just a web page with a long list of domain names, it offers a domain search engine, commissions for domain brokers who have clients interested in purchasing domains, and it’s domains are categorized making it easier for prospective buyers to quickly find the names they’re looking for.

The categories range from Adult Domain Names like and to Gambling Domains like to

Eric also owns geo domain names and thousands of others like, and 

Amazing Insight into a Domain Enterprise

If you’re really interested in seeing what Eric sells his names for, the new web site also includes a huge list of his recent domain sales.  The prices might give you insight when trying to sell your own domains.  Despite Eric making millions, he still sells hundreds of his names in the low $xxx and $xxxx. 

As Eric commented on this story: 

My dilemma is that even though I have thousands of great domains, at least 75% of them earn less than the $8/year I pay for them, so it is worth it for me to sell the non-earning ones when I get a good offer for them, even though I might be selling for less than they are worth.

If you scour his names sold page there are some very interesting sales like for $1,000 (sold cheap to WB for legal reasons), for $85,000, for $25,000, and for $75,000. sold for $5000 sold for $1100 sold for $3750 sold for $1000 $350 sold for $2500 sold for $750 sold for $1000 sold for $2000 sold for $1000 sold for $1000 sold for $2500 sold for $900 sold for $250 sold for $15,000 sold for $1000 sold for $3000 sold for $850 sold for $250 sold for $600 sold for $15,000 sold for $2,500 sold for $1,000 sold for $10,000 sold for $2,000 sold for $700 sold for $1,000 sold for $670 sold for $3,000

The full list of domain sales can be found here.


Eric Borgos who sold for $4 million shares his experience with domaining partnerships

adopt me

Eric Borgos has been experimenting with different ideas, websites, and business models over the years including partnering with other individuals and organizations on his domain names. 

In a recent story on his company’s blog, Eric shares his experience with partnerships.  Although partnerships can be “sweet deals” as Rick Schwartz has proven, not all end up that way.

Before there was Webkinz, there was AdoptMe

Eric talks about Adoptme, a popular site he developed – and trying to get an AdoptMe Plush line of toys in stores:

In the end, I lost around $62,000, plus several years worth of time and effort working on it. The biggest problem was that my partners (some business friends of mine) took several years longer than expected to launch the toys and ran out of money, so I either had to finance them or scrap the project before we ever launched it, so I was pushed into financing it. I am still glad I did all of this though because it is not something I would have ever done by myself, and as evidenced by the huge success of Webkinz, it was a great idea.

Eric Invested almost as much time in as (which sold for $4 Million)

Eric also discusses the contrast between working on and – which he’s invested a lot of time and money into.

… it has grown year after year, at one point with a staff of around 25 people (many of them salespeople paid on commission). The site is a success, but I have not made any money from it so far. In the 9 years since we started, I paid over $100,000 to my programmer to do work on it, plus monthly fees to the webhost, and I personally spent a huge amount of time working on it. I spent more time on than any of my own sites, other than maybe

More lessons learned over at Impulse

Eric offers others lessons learned over at his company blog – including his experience with partnering on and

Overall, Eric’s feelings on partnerships can be summed up by his opening statement:

I am not a big fan of partnerships. I know many big companies (Apple, Google, etc.) have been built that way, but it has never worked out very well for me. Many people don’t like partnerships because of potential personality conflicts or business decision making conflicts that come up and eventually ruin things, or because they don’t want to give up control of the business. But, those were not the problems I had. Almost every time, the problems I had came down to money.


Every domainer wants to make it rich, how did Eric Borgos get millions?, and more

Cheap Flowers

With pay-per-click revenue from 9,000+ domains like and, 200+ websites like and, and sales of names like and sales of websites like – Eric Borgos has figured out how to make money and a living online.

How did Eric Borgos get rich online?

Even though Eric has made millions, he’s not sure about the answer.  But one thing’s for sure, he didn’t want to keep working for other people, and decided he could do things on the internet on his own.  According to Eric’s blog:

 Because I run my own Internet company, I often get asked the best way to make money online. Oddly enough, I have no good answer for that question. I was able to be successful mostly because I got in on the ground floor (back in 1995). I started by creating web pages for small businesses for $50-$100 each, plus I offered hosting for them. so I decided it was not worth the time and effort to convince people to create websites, just for the small amount of money I would make from it…

After a few years of being a web designer and web host, I saw all the sales my clients were getting from the pages I made for them and I decided I would be better off creating sites for myself instead. By then I had built up a portfolio of several hundred domain names, all of which were sitting there unused, so I decided to develop them.”

Registering Domain Names, and getting them on the drop

How did Eric get – the name he ultimately developed and turned into a multi-million dollar sale?  He got it on the drop. 

Network Solutions used to take the domains back around 4am-5am (Eastern Time) each morning, so I would make sure to get up by then and frantically keep typing in my list of domains one by one to try to buy them. That is how I bought I would also sometimes find good domains that nobody ever registered before…

Developing websites from his domain names, entire networks of them

Eric learned early on that web development was key.  Listing links to relevant sites run by other people on – Eric decided to build up his own network of sites and send traffic from his hub, to his own sites – growing his own network and revenue.  Eventually, was pulling in revenue of $35,000 / month, and traffic was growing to other sites. 

As the Internet grew in the early 2000’s, so did the number of visitors to, and I was able to run ads from major ad networks such as DoubleClick. That increased income significantly, and I decided that instead of linking to other sites and giving them all the free traffic and ad income, I would be better off creating my own sites to link to instead.

Trying new ideas

Eric is completely honest about his success and his failures.  But most importantly, he writes on his blog, to try new ideas. 

…other than sites that were related to, almost none of the sites I created or bought in the past few years made any significant money. This might be my fault, in that I didn’t promote them well, but I think it is much harder to get a good site noticed nowadays. That is not to say that there is not money to be made online though, because of course there are plenty of people who recently started sites that became successful. The good thing though that is is much easier, faster, and cheaper to start a website than it used to be. It is certainly worth trying any ideas you have, because you never know what will catch on.

List of sites

Alot of Eric’s sites receive thousands and thousands of visitors.  If you take a look at them, you might be surprised how simple some of them appear to look, but the niche they fill and the interest they draw, is no surprise.  Sites like are businesses, not just content. 

Here’s a look at some of Eric’s sites.