So what happened with Eric Borgos and his 9,000 domain names?

Name Shopping

In mid-November Eric Borgos wrote a story on his company’s blog entitled: What To Do With My 9000 Domain Names?

The story sparked a lot of interest from readers and people started commenting with their own thoughts on what Eric should do with his 9,000 domain names.  Readers posted over 100 comments on the site that were all over the place – some offering to buy several of the names, to some suggesting Eric mass-sell or drop the worst of the domain names. 

Eric laid out a number of ideas in the beginning of the article on what he wants to do. 

Selling all his domain names at once to one buyer at wholesale prices was at the top of his list of considerations.  Eric wrote: “for $8 million for example, I would make $15,000/month in interest from the money in the bank (after income taxes and the brokerage fee I would net around $4.5 million from the sale) plus I would gain another $2000/month from the savings on domain fees (the difference between my parking income and my registration fees) that I no longer have to pay.” 

Unfortunately, there are very few buyers of portfolios right now Eric points out, but the wholesale option seems to be “Eric’s choice”.

Other considerations included selling more domain names than before by listing them with more brokers, setting up all his parked domains on minisites, and setting up real sites on his better domain names.

So, what did Eric do with his 9,000 domain names?

If you read through all the comments on the post, you’ll notice Eric is active and regularly responds to readers’ comments, even the not-so-nice ones.

You’ll also learn more about what he’s decided to do, that is, until selling all of his domain names to one buyer comes through. 

Eric doesn’t believe parking is the answer, and has no plans to let any of his names expire or sell any of them at registration fee.  “In terms of keeping vs selling my domains that make no money, the vast majority of my domains are worth at least a few hundred dollars each $500”, Eric writes.

Eric also states that he continues to get a high click through rate on Google Adsense ads, contrary to what many other domain investors are saying about their own domains.   

As far as his adult domain names, Eric is working with “A month ago I changed all my adult domains to be parked at They are not a parking company though, they put up a splash page giving the visitor some free content and then it tries to get them to signup for a free trial. I get paid $35 for each signup. Xpays has many different types of sites, and directs each of my domain to the best matching site of theirs. I switched my domains to their dns, so I did not have to do anything to set things up.”

Eric claims to have doubled his revenue using xpays, making nearly $2000/month from xpays with his 4,000 adult domains, rather than the $1000/month he was pulling in using traditional parking.

For Eric’s 4,000 non-adult domain names, he’s creating minisites using his own automated mass-development system he spent several months setting up.   Go to to take a look at an example of the mini site template that he is using across thousands of his domains. 

After all is said and done, Eric is still developing bigger web sites like and, and he’s still selling his domain names – with 2010 being one of his best years in terms of volume. 

Eric comments: ” Most years I think I have sold 30-50, but i am trying to accept more offers this year. I am not doing anything different to market them, and have never done any marketing other than listing them on and and on my own site at”


Revealing look at Eric Borgos, his makeover & hundreds of his recent sales

Name Shopping

With every domainer trying to keep the cash coming in, especially those with huge portfolios, Eric Borgos the Millionaire Domainer and Developer gave his portfolio of thousands of killer domains an extreme makeover. 

The new web site is more than just a web page with a long list of domain names, it offers a domain search engine, commissions for domain brokers who have clients interested in purchasing domains, and it’s domains are categorized making it easier for prospective buyers to quickly find the names they’re looking for.

The categories range from Adult Domain Names like and to Gambling Domains like to

Eric also owns geo domain names and thousands of others like, and 

Amazing Insight into a Domain Enterprise

If you’re really interested in seeing what Eric sells his names for, the new web site also includes a huge list of his recent domain sales.  The prices might give you insight when trying to sell your own domains.  Despite Eric making millions, he still sells hundreds of his names in the low $xxx and $xxxx. 

As Eric commented on this story: 

My dilemma is that even though I have thousands of great domains, at least 75% of them earn less than the $8/year I pay for them, so it is worth it for me to sell the non-earning ones when I get a good offer for them, even though I might be selling for less than they are worth.

If you scour his names sold page there are some very interesting sales like for $1,000 (sold cheap to WB for legal reasons), for $85,000, for $25,000, and for $75,000. sold for $5000 sold for $1100 sold for $3750 sold for $1000 $350 sold for $2500 sold for $750 sold for $1000 sold for $2000 sold for $1000 sold for $1000 sold for $2500 sold for $900 sold for $250 sold for $15,000 sold for $1000 sold for $3000 sold for $850 sold for $250 sold for $600 sold for $15,000 sold for $2,500 sold for $1,000 sold for $10,000 sold for $2,000 sold for $700 sold for $1,000 sold for $670 sold for $3,000

The full list of domain sales can be found here.


Millionaire Eric Borgos racks up more domain sales; how they stacked up against appraisal tools

celeb gossip

Even if you watch the domain sales over at Sedo and other sales reported on NameBio, it’s always interesting to see what sales Big Time Domainers like millionaire Eric Borgos, a domainer who’s done it all, ends up selling his names for.  Eric might have sold internet properties in the millions, but he doesn’t hide the fact that several of his names sell in the $X,XXX and even lower. 

I stacked up Eric’s most recent sales to (powered by Estibot 2.0) and Estibot 1.0 (head-to-head) and Valuate (in our opinion) did a better job of squaring up the sales based on the actual sales price.

While this might sound a bit confusing, Valuate is POWERED by Estibot’s 2.0 Beta Engine – so the results are different when Valuate’s appraisals are compared to Estibot’s 1.0 Engine that is currently public.  So I thought looking at the varying appraisals would be worthwhile. 

I’ve decided to provide a little more clarification to this story thanks to one of our readers; since the versions of the Appraisal engines are different when you use the current version of up against the current version of

While Estibot 1.0 can certainly make you feel better about your names, you might not always find a buyer willing to pay their appraisal values.  If you’re patient, it’ll pay off if you can land that buyer.  And who’s to say, with the right end user, you might even get more…

Everyone has their own way of dealing with things.  Some use Estibot’s 1.0 appraisal tool.  Some use (which for clarification, is powered by Estibot’s 2.0 Engine that is currently available at  Some even use fee-based appraisal sites (which we don’t recommend).  Others use their own market research.   And of course, there’s always your gut instinct.

But if you’re looking to make a sale that might attract more interest and close quicker, chances are the apraisal will fall more in line with market price — which ultimately is based on Estibot’s new BETA Appraisal engine.  Looks like Estibot has made improvements to their appraisal engine in v2.0, so the prices look more realistic for those looking to liquidate.

Here’s How Eric’s Latest Sales Stacked Up Against Valuate and Estibot 1.0 – $5000 Price: $9,500
Estibot Price: $42,000 – $2000 Price: $2,600
Estibot Price: $6,500 – $1100 Price: $1,100
Estibot Price: $890 – $3750 Price: $4,700
Estibot Price: $4,000 – $1000 Price: $85
Estibot Price:  $2,400 – $350 Price: $0
Estibot Price:  $260 – $250 Price: $220
Estibot Price:  USD reg fee $5500 Price:  $570
Estibot Price: $2,700 – $250 Price: $2,000
Estibot Price:  $670 – $750 Price: $160
Estibot Price:  $40 – $1000 Price: $460
Estibot Price: $250 – $2500 Price: $380
Estibot Price: $110 – $750 Price: $530
Estibot Price: $90 – $1000 Price: $170
Estibot Price:  $1,100 – $2000 Price: $1,900
Estibot Price:  $3,700 – $1000 Price: $1,100
Estibot Price:  $7,000 – $1000 Price: $1,300
Estibot Price: $1,900 – $2500 Price: $2,600
Estibot Price: $1,800

Other Related Tidbits

According to Eric, all the reported domains he sold he owned personally and most occurred after people looked up registrant information, then contacted him.

At the time of this posting, and are available for hand-registration. is a Premium name for sale at GoDaddy listed for $1,888.


Eric Borgos who sold for $4 million shares his experience with domaining partnerships

adopt me

Eric Borgos has been experimenting with different ideas, websites, and business models over the years including partnering with other individuals and organizations on his domain names. 

In a recent story on his company’s blog, Eric shares his experience with partnerships.  Although partnerships can be “sweet deals” as Rick Schwartz has proven, not all end up that way.

Before there was Webkinz, there was AdoptMe

Eric talks about Adoptme, a popular site he developed – and trying to get an AdoptMe Plush line of toys in stores:

In the end, I lost around $62,000, plus several years worth of time and effort working on it. The biggest problem was that my partners (some business friends of mine) took several years longer than expected to launch the toys and ran out of money, so I either had to finance them or scrap the project before we ever launched it, so I was pushed into financing it. I am still glad I did all of this though because it is not something I would have ever done by myself, and as evidenced by the huge success of Webkinz, it was a great idea.

Eric Invested almost as much time in as (which sold for $4 Million)

Eric also discusses the contrast between working on and – which he’s invested a lot of time and money into.

… it has grown year after year, at one point with a staff of around 25 people (many of them salespeople paid on commission). The site is a success, but I have not made any money from it so far. In the 9 years since we started, I paid over $100,000 to my programmer to do work on it, plus monthly fees to the webhost, and I personally spent a huge amount of time working on it. I spent more time on than any of my own sites, other than maybe

More lessons learned over at Impulse

Eric offers others lessons learned over at his company blog – including his experience with partnering on and

Overall, Eric’s feelings on partnerships can be summed up by his opening statement:

I am not a big fan of partnerships. I know many big companies (Apple, Google, etc.) have been built that way, but it has never worked out very well for me. Many people don’t like partnerships because of potential personality conflicts or business decision making conflicts that come up and eventually ruin things, or because they don’t want to give up control of the business. But, those were not the problems I had. Almost every time, the problems I had came down to money.


Every domainer wants to make it rich, how did Eric Borgos get millions?, and more

Cheap Flowers

With pay-per-click revenue from 9,000+ domains like and, 200+ websites like and, and sales of names like and sales of websites like – Eric Borgos has figured out how to make money and a living online.

How did Eric Borgos get rich online?

Even though Eric has made millions, he’s not sure about the answer.  But one thing’s for sure, he didn’t want to keep working for other people, and decided he could do things on the internet on his own.  According to Eric’s blog:

 Because I run my own Internet company, I often get asked the best way to make money online. Oddly enough, I have no good answer for that question. I was able to be successful mostly because I got in on the ground floor (back in 1995). I started by creating web pages for small businesses for $50-$100 each, plus I offered hosting for them. so I decided it was not worth the time and effort to convince people to create websites, just for the small amount of money I would make from it…

After a few years of being a web designer and web host, I saw all the sales my clients were getting from the pages I made for them and I decided I would be better off creating sites for myself instead. By then I had built up a portfolio of several hundred domain names, all of which were sitting there unused, so I decided to develop them.”

Registering Domain Names, and getting them on the drop

How did Eric get – the name he ultimately developed and turned into a multi-million dollar sale?  He got it on the drop. 

Network Solutions used to take the domains back around 4am-5am (Eastern Time) each morning, so I would make sure to get up by then and frantically keep typing in my list of domains one by one to try to buy them. That is how I bought I would also sometimes find good domains that nobody ever registered before…

Developing websites from his domain names, entire networks of them

Eric learned early on that web development was key.  Listing links to relevant sites run by other people on – Eric decided to build up his own network of sites and send traffic from his hub, to his own sites – growing his own network and revenue.  Eventually, was pulling in revenue of $35,000 / month, and traffic was growing to other sites. 

As the Internet grew in the early 2000’s, so did the number of visitors to, and I was able to run ads from major ad networks such as DoubleClick. That increased income significantly, and I decided that instead of linking to other sites and giving them all the free traffic and ad income, I would be better off creating my own sites to link to instead.

Trying new ideas

Eric is completely honest about his success and his failures.  But most importantly, he writes on his blog, to try new ideas. 

…other than sites that were related to, almost none of the sites I created or bought in the past few years made any significant money. This might be my fault, in that I didn’t promote them well, but I think it is much harder to get a good site noticed nowadays. That is not to say that there is not money to be made online though, because of course there are plenty of people who recently started sites that became successful. The good thing though that is is much easier, faster, and cheaper to start a website than it used to be. It is certainly worth trying any ideas you have, because you never know what will catch on.

List of sites

Alot of Eric’s sites receive thousands and thousands of visitors.  If you take a look at them, you might be surprised how simple some of them appear to look, but the niche they fill and the interest they draw, is no surprise.  Sites like are businesses, not just content. 

Here’s a look at some of Eric’s sites.