The most recent “domain name” story on Calvin Ayre which discussed the sale of Poker.com.au for $100,000, pointed to an article over at eGaming Review that described how online gambling websites have the definite advantage over offline destinations like Las Vegas and Atlantic City.
All things being equal, when you look at a gambling website with content and games, what gives one online gambling site the advantage over another?
Having the right web adress.
Nora Nanayakkara, the author of the eGaming Review story, digs into gambling.com (which is up for sale at Sedo) and other gambling domains, and makes a number of good points.
From the SEO perspective, she writes: “Our own research shows that one-in-six searches come from direct navigation and that when it comes to Gambling.com the domain offers great SEO benefits. It currently sits at the number one and two spots in Google’s own rankings and since the term “gambling” is searched around 1.1 million times a month, the potential for this to scale even further could be much greater.”
She brings up branding, development, domain sales, visibility, advertising revenues, lead generation, recognition, and several other ways companies are benefiting from going online with category-killing names.
Unlike some stories riddled with errors that are written by people outside of the domain industry, the eGaming Review story is a good, quick read.