Research in Motion, the maker of Blackberry, officially unveiled several new RIM smartphones this week, including the BlackBerry Torch 9850/9860 and the Blackberry Torch 9810.
And with the unveiling of the new RIM devices came a small investment in domain names with over 500 new domain registrations by Research in Motion on August 3.
Registrant:
Domain Administrator
Research In Motion Limited
295 Philip Street
Waterloo ON N2L3L3
Created on…………..: 2011-08-03.
Expires on…………..: 2012-08-03.
Record last updated on..: 2011-08-03.
The domain registrations are too long to list in this post, but you can view them here.
Here’s a sampling of the domain names that include .com, .net, .org, .info, .biz, apps names, shortened versions, typos, hyphenated names and much more.
Last month, Research In Motion filed a complaint with WIPO over BlackberryTablet.com, a domain name that was first registered over 1 year ago on January 24, 2010.
While details haven’t been released, it appears both parties have reached a settlement. The case has been suspended at WIPO and as of yesterday, the domain name re-directs to the Playbook Tablet page on the Blackberry web site.
And, as of Thursday, Feb. 10, the domain name is now registered to Research In Motion Limited according to Whois records.
Although RIM has had to file literally dozens of complaints over the years at WIPO in order to win web addresses that are clearly abusive registrations, the company does own BlackberryPlaybook.com and Playbooktablet.com. But despite RIM expecting to be a major player in the tablet market, it doesn’t own all the domain names that could potentially help its online marketing even further. Perhaps the best name for its tablet product, Playbook.com, is operated by Playbook Publications which runs a web site for sports handicapper Marc Lawrence.
The Blackberry Playbook is rumored to be launched some time next month or at the latest, by April.
Research In Motion (RIM) filed a complaint this week with WIPO over BlackberryTablet.com, ahead of the company’s launch of its own tablet in early 2011.
Although Research In Motion has named its tablet, Playbook, the company is going after the owner of BlackberryTablet.com who first registered the domain name nearly 1 year ago on January 24, 2010.
Ever since Apple introduced the iPad, tablets have been in demand, but this is the first such case filed with WIPO over a tablet domain name, but it likely won’t be the last. According to the reports from CES 2011, over 80 tablet launches will be taking place in 2011.
Research In Motion isn’t the only company missing its name
A quick glance at some of the bigger names launching tablets, shows that Research In Motion isn’t the only company who doesn’t own their name + tablet. Only a handful of companies appear to have registered their name in time. Not even the mighty Apple which leads the tablet market with its iPad owns Appletablet.com. The domain name was first registered back in 2006 and serves as an online resource guide for Apple products. Apple doesn’t own iPad.com either.
Motorola which is launching the Xoom in the first quarter of 2011 doesn’t own MotorolaTablet.com. The owner has the name up for sale.
Dell, so far, might be the only exception in the lot. The company does own Delltablet.com and it redirects the domain to its homepage on Dell.com. The company which launched its own tablet called “Streak” in 2010, also owns DellStreak.com. And if Dell pays attention to the domain aftermarket, it has a chance of getting the generic domain streak.com, which has been put up for sale with a reserve price range of 10,000 – 24,999 EUR in the upcoming GreatDomains auction starting January 20th.
Samsungtablet.com, Panasonictablet.com – neither name is owned by the company and you’ll be hard pressed to find very many manufacturers that own their company name + tablet.
Research In Motion and WIPO
Research In Motion has filed dozens of complaints over the years with WIPO over domain names and it has had success in having a large portion of the names transferred. Cases the company have won include RIM.com, researchinmotion.com, blackberryworld.com, blackberryguru.com, and dozens of other cases.
Currently, Research In Motion has other cases active with WIPO where a decision has not been made, including blackberrybing.com and blackberrybridge.com.
As the tablet market heats up, companies will be suiting up to duke it out with owners of domain names.
But there’s one domain owner who won’t have to worry about a battle – he’ll just have to worry whether to turn down huge offers or to develop the domain name into the top online tablet destination – Aron Meystedt of XF Investments who owns Tablets.com. As I first reported in the beginning of November 2010, Aron who also owns the first .com domain ever registered (symbolics.com), acquired Tablets.com for an undisclosed amount.
If you’re actually curious about the Blackberry Playbook which is expected to be forthcoming in Q1 of 2011, here’s a preview of its features.
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