National A-1 Advertising

Why did Google buy Howtogomo.com?

| September 3, 2011 | Comments (3)

Gmail email intervention

Google went off and purchased the domain names Howtogomo.com, Howtogomo.net, and Howtogomo.org this week.

I have no clue what to expect with these registrations, but I can imagine it may be another Google marketing campaign to convince people to use one of its products as it did with the web address EmailIntervention.com. 

The “Email Intervention” campaign (pictured above) went live in late July in an attempt by Google to attract more users to Gmail.  To date, almost 800,000 interventions have been sent according to the home page.

Maybe “GOMO” refers to “Get over it, Move on” and will be used somehow to draw new users to its Google+ social networking service. 

Who knows?

All three domain names were registered on September 1, 2011.

http://whois.domaintools.com/howtogomo.com 
http://whois.domaintools.com/howtogomo.net 
http://whois.domaintools.com/howtogomo.org

You might also be interested in:

  1. Google files ‘Spot’ trademark, registers domains for programming [UPDATED] Updated November 30, 2011 at 5:39am EST:  Google has now...
  2. Another new programming language? Google registers DartLanguage.com This makes not one but two batches of language related domains...
  3. Google Inc. files domain name dispute over Google TV typo — googletg.com Google Inc. has filed a complaint over the domain name...

Tags: , , , ,

Category: News