Zynga uses a defensive buying strategy for Mafia Wars 2 domain names

As Zynga announced Mafia Wars 2, it went on a buying spree of Mafia Wars 2 domain names, registering over 75 web addresses on September 20, through the registrar MarkMonitor.

The domains range from MafiaWars2Android.com to MafiaWars2iPad.com, and MafiaWars2sucks.com to BoneyardTokens.com.

Because of the sheer number of names registered, I have listed them separately here.

In early September, Zynga went on a similar buying spree for Kingdoms and Quests domains.

Zynga does own MafiaWars2.com, which is official web site of the sequel to Mafia Wars.  Like many of its domain names, it’s registered at MarkMonitor, a brand protection company regularly used by many large companies.

Discussion: Inside Social Games and TechCrunch

You might also be interested in:

1. Zynga goes on a shopping spree for Kingdoms and Quests domains Yesterday it was reported that Mafia Wars Maniac discovered a...
2. Zynga likes to buy unlikely domain names, and social gaming is expected to be a billion-dollar business in 2011 MafiaWars.com, Cityville.com, Rewardville.com, Warstorm.com, YoVille.com:  As reported by Leena Rao...
3. Zynga goes after ZyngaGiftcards.com and ZyngaWorld.com domain names Zynga has filed two domain name complaints concerning zyngagiftcards.com and...

Tags: mafia wars, Mafia Wars 2, zynga

Category: News, Video Games