Zynga registers slew of domain names following announcement of new games

On the day Zynga announced a "gaggle of new social games", it registered well over 150 domain names as part of its intellectual property strategy. The defensive domain registrations center around Project Z, Castleville, Zynga Bingo, Zynga Casino, Hidden Chronicles, Dream Zoo and Mafia Wars … [Read more...]

Zynga uses a defensive buying strategy for Mafia Wars 2 domain names

As Zynga announced Mafia Wars 2, it went on a buying spree of Mafia Wars 2 domain names, registering over 75 web addresses on September 20, through the registrar MarkMonitor. The domains range from MafiaWars2Android.com to MafiaWars2iPad.com, and MafiaWars2sucks.com to … [Read more...]