Amazon appears to be spinning off its Kindle Fire business under a separate new company called Seesaw.
According to recent trademark filings for the Kindle Fire and Amazon Silk with the United States Patent and Trademark Office, the applicant behind each application isn’t Amazon, it’s Seesaw LLC.
All five trademarks were filed by Seesaw LLC and the attorney of record listed on each application is the same attorney as many of Amazon’s own filings: Purvi J. Patel of Haynes and Booone, LLP.
While Amazon has made no public statement about this apparent spin-off, one can imagine if it really is the case of a separate company, it is so Amazon can make the necessary investments into its Kindle Fire and other mobile products that may be developed under Seesaw LLC.
There are currently five trademark applications by Seesaw LLC, all filed at the end of September with the USPTO.
[Update 1, October 8, 2011 1:03PM EST: As CNN tech writer @MarkMilian points out in a tweet, “Amazon getting trademarks under a holding co. does not mean it’s splitting. Magic Trackpad registered to Slate Computing.”]
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