News Technology Amazon secretly registers family member domain names,,, – those are just a handful of the names that Amazon privately registered this week through the registrar Go Daddy.

All of the names were registered to Domains By Proxy, Go Daddy’s private registration service, but with a little sleuthing it was quite easy to reveal the company owner behind the domains as Amazon.

Dozens of domain names centered on “family” were registered, but the company is remaining hush-hush on its plans for them.

The names could point to new content for the Kindle devices, as they were all registered a day after Amazon’s General Counsel took control of (Whois).

Revealing Amazon as the owner was simple.  By typing the domain and e-mail address “[email protected]” into Go Daddy’s online account retrieval system, you can quickly confirm Amazon as the owner, since Go Daddy shows a message stating, “An email with the requested information has been sent”, when you fill in all the fields correctly.

Go Daddy Account Assistance

It’s the same technique I used to see that Amazon bought

In many cases, Amazon registered the Spanish and English versions of the same name, such as and

Below is a bigger list of the names privately registered by Amazon.  It includes many, but not all of the names, which appear to have been registered on October 12, 2012, according to Whois records.

At the time of this story, all of the names direct users to a Go Daddy parked page.

(Image of Kindle Fire via

News Technology

Amazon acquired domain right before announcement

Kindle Fire HD

  • Unknown if Amazon shelled out big bucks or threatened legal action

  • Domain first registered on Sept 28, ’11, same day Kindle Fire announced

  • Amazon revealed as owner even though name anonymously registered

  • Has better domain record than Apple, which still doesn’t own

In a smart move by Amazon, shortly before announcing the new Kindle Fire HD family of products to the world on September 6, 2012, the company acquired the domain name  According to Whois records, the name switched hands from its previous owner “Nathaniel Sawbo” to Amazon.

What is known (after some sleuthing) is that Amazon now owns the domain, but what isn’t known is if Amazon had to pay some money to the name’s original owner or whether the company threatened legal action.

On the very same day Amazon unveiled the first generation Kindle Fire in 2011, the company registered well over 500 domain names related to the Kindle Fire and Silk browser products, through the internet brand protection company MarkMonitor.  While Amazon managed to secure the rights to names like and, it failed to obtain

Today, is a blank web page and is registered anonymously through Go Daddy’s Domains By Proxy service, but it takes only a few simple steps using Go Daddy’s public account retrieval system to figure out who is behind the domain.

It’s what some might call a “slight flaw” in Go Daddy’s account retrieval system which allows you to figure out the owner of a privately registered domain as long as you know the e-mail address of the registrant.

On my first and only try, I used [email protected], and was able to quickly confirm Amazon as the owner.

First, I went to Go Daddy’s Account Assistance page.

Go Daddy Account Assistance

Next, I clicked on Retrieve my Customer #, then entered for the domain name and [email protected] for the e-mail address.  After entering the security code, I clicked Submit, as shown in the screenshot below.

Go Daddy Retrieve my Customer number

If everything is a successful match, and it was, a message stating, “An email with the requested information has been sent.”

Unlike Apple, one of its biggest competitors with a reputation for announcing products before owning the domains, Amazon has a much better track record.

Amazon owned when it unveiled the tablet.

The company owns and other product names like

To this day, Apple doesn’t even own

Amazon may even have a shot at owning, which has surprisingly expired according to Whois.  If you browse Amazon’s website, you’ll notice the company uses “Fire HD” (minus Kindle) quite a bit, so it may be in the company’s interest.  The domain name will be available to the public on October 3, 2012, if the owner doesn’t renew the name in time.

I’ve reached out to Nathaniel Sawbo,’s original owner for more information on the transaction and will update this post if I hear back.

(Image of Kindle Fire HD via


Amazon drops more hints of B2B marketplace with AmazonB2B domains

Amazon B2B

Andrew Alleman reported yesterday on his blog Domain Name Wire (DNW) that Amazon had registered a slew of domains like on March 28 that suggested a manufacturing or B2B play.

While big tech companies like Amazon typically don’t comment on rumor or speculation, Amazon continues to specifically hint at the launch of a B2B marketplace with over a dozen new “AmazonB2B” domain registrations that were made on March 29, like (Whois) and (Whois).

Amazon has already owned the web address since 2006, but the domain has sat unused for years.

So, could Amazon be planning to compete with the likes of, the world’s largest online business-to-business trading platform for small businesses?

Well, according to the company’s newest registrations it looks very promising.

On March 29, a day before the DNW news story was published, Amazon not only registered AmazonB2B dot-net and dot-org, it also registered several more domains that DNW had never spotted, so no mention was made in the story.

Here’s a look at the AmazonB2B domains that were registered, that further strengthen the idea of an AmazonB2B marketplace.

At the time of this story, does not resolve to a website.  But with the new “AmazonB2B” domain registrations and the earlier names spotted by DNW, it does look like Amazon is getting ready to launch its own B2B marketplace.

For now, it’ll just remain speculation.

[Updated April 1, 2012 11:01am EST:. I’ve found more AmazonB2B domain names that were registered including (Whois) and (Whois).]


Amazon hints at Web Services Partner Network with domain registrations

Amazon Web Services Partner Network

With competition heating up between companies offering cloud computing services, it appears Amazon Web Services (AWS) may be launching its own partner network some time in the near future, according to a slew of domain registrations that include names like and

Amazon Web Services does have a Solution Providers Program but the Partner Network sounds like an entirely new opportunity for AWS partners.

In total, Amazon’s legal department registered nearly two dozen new domain names on March 12, that hint at the service.

Here’s a look at the full list of domains.

As of today, no official word yet by Amazon on its AWS Partner Network.


Top 10 Stories of 2011: #6 Speculating on the next Kindle to be released by Amazon


When Amazon began slashing prices on its refurbished Kindle 3 models, tech sites began speculating that Amazon would release a new Kindle.  That’s when I started paying more attention to Kindle related domain names, as I quickly found out readers eat this type of news up.

My first big story days after speculation started in August, was Amazon acquiring via MarkMonitor after the domain name had expired.  Engadget, PC Magazine and other tech sites ran with the story as well.

But it wasn’t this story that made the Top 10 in 2011…

The number six story in the Top 10 Stories of 2011 here on Fusible was predicting that Amazon’s next Kindle would be named after one of the elements.  And my prediction was right, as Amazon finally settled on the element of fire with its Kindle Fire

Unlike other stories, this one took a little more sleuthing.

As I wrote back then, was the first hint, but I discovered that Amazon had also secretly acquired the domain names on July 6, 2011.  Both were registered at Go Daddy and hidden behind its privacy service Domains by Proxy, but it was simple to reveal Amazon as the owner by using Go Daddy’s public Account Retrieval System, which in June finally addressed other privacy issues with the tool.

While I had correctly guessed the next Kindle would be named after an element, I hadn’t included “Fire” in the list.  Though I considered including it, Amazon hadn’t owned Kindle Fire just yet. 

Many of my top stories over the past six months dealt with what Amazon’s next Kindle might be, but most never panned out.   Names like the Kindle Ice and the Kindle Scribe, which even caught the attention of Time and other publications, have yet to materialize.   

Other stories that grabbed attention included Amazon possibly spinning off its Kindle line into a separate company called Seesaw (which went on to get a Techmeme headline) and even Amazon’s massive buying spree of 500 Kindle and Silk related domains, which hinted that a 3G Kindle Fire would be launched. 

(Image of Kindle Fire and Kindle DX Graphite via