Microsoft Corporation secures rights to pair of “Xbox 8″ names at arbitration

Xbox 8

Microsoft Corporation has won two disputes filed in May with the National Arbitration Forum over a batch of Xbox-related domains owned by a resident of China who goes by the name “Cheng Juan”.

The disputed names include XboxPhone.com, XboxTablet.com, XboxLiveTV.com, XboxCompanion.com, Xbox8.us and Xbox8.org.

While Microsoft’s interest in securing names like XboxLiveTV.com and XboxTablet.com is understandable, the “Xbox 8″ names are a little more puzzling.  That is, unless of course, Microsoft has plans for the names beyond just defensively protecting its intellectual property.

At this point, it’s unknown whether Microsoft has any plans to name a future Xbox the “Xbox 8″, but this isn’t the first time speculation has surfaced online that the upcoming Xbox may be called the “Xbox 8″ instead of the “Xbox 720″.  Earlier gaming articles discussed whether the next-gen Xbox would be named the XBOX 8 and why Xbox 8 not 720 is a good name.

FACEBOOK:  Become a fan of Fusible.com

In late June, the domains listed in the disputes were ordered transferred after two separate panels found the names were identical to the XBOX marks, that the respondent had no rights or legitimate interests in the domains, and that the domains had been registered and are being used in bad faith.

Microsoft has been busy filing complaints and has a number of pending cases against the owners of Xboxliverewards.com, Xboxsports.com, Xboxsmartglass.com, and Xboxmusic.com.

As of today, no complaint has been filed against the owner of Xbox8.com, which also appears to be registered to a resident of China according to Whois.

Full details of the decisions handed down are available online.

Microsoft Corporation v. cheng juan Claim Number: FA1205001445083

Microsoft Corporation v. cheng juan Claim Number: FA1205001445084

Talking about this story:  The Guardian, Adrenaline, BGR, CNNCNN México.com, Complex.com, ComputerAndVideoGames.com, ComputerBase, CSICON, Digital Spy, Eurogamer.net, Game Guru, Gaming Examiner, Geek, IGN, In EntertainmentInternational Business Times, iTech Post, ITProPortal, Gadgetsteria, Gamers.fr, GameRanx, GameZone, GamerZona, GamingBolt, G4 TV, Game Informer, Game Rant, Gaming Target, Gematsu, God is a Geek, Here is the City, Joystiq, Kotaku, Kotaku Australia, MCV, Meristation, Metro, msnbc.com, NDTV, Neoseeker, Overclockers Club, PC Magazine, Ping! Zine, RedOrbit, Shacknews, Side Mission, Tech2, Tech Source, TechnoBuffalo, TheSixthAxis, TheGamersHub, The Droid Guy, The Tech Report, LLC, This is Xbox, TweakTown, Xbox 360 Achievements, Xbox 360: The Official Xbox Magazine, Ubergizmo, Video Game Writers, VG247, VR-Zone, WebNews, WebProNews, WinFuture, WinBeta and ZoKnowsGaming

(Image of Xbox Logo; image modified by Fusible)

7 comments
Dgingras-consultant
Dgingras-consultant

I have a felling that Microsoft did this not because they want to use these names, but to protect the names Xbox Xbox Live from anyone grabbing anything with this in the name just as if you try to get something with Microsoft or windows etc.. They are just setting a precedent.

O Malley
O Malley

I find it hilarious that you've quoted the name of the guy they took it off, because hey it's Chinese and sounds different. "Bill Gates" and "Steve Ballmer" once again showing who's in charge.

Jason
Jason

Cheers for linking to my thisisXbox.com post about Xbox 8 which we posted in February :) getting some click-thru's 

Pedo-man
Pedo-man

who gives a shit.  not us.  boring and a waste of an article.

Web Wise Forum
Web Wise Forum

And the rumour mill turns again ... Interesting to see lots of arbitration activity from Facebook, Apple and Microsoft recently... Maybe they have been alerted to more names now the New gTLD process has got everyone thinking about their domain portfolio.