“Snooki” from MTV Jersey Shore: You Never Know Which Domain Names You Own Will Be Catchy


Nicole "Snooki" Polizzi has created herself a brand that continues to receive buzz. And the catchy name has certainly increased the value of the related domains.

Whether you watch reality shows or not, you’ve probably heard something about Nicole “Snooki” Polizzi.  Snooki (often incorrectly spelled Snookie, is the self proclaimed “guidette” from Marlboro, New York. 

She made big headlines in the NEWS when a man punched her in her face during a bar confrontation that was aired on MTV’s Jersey Shore.  She got the name “Snooki” in middle school.  According to Wikipedia, “her friends called her “Snooki” after the character “Snooki the cootchie crook” from the film Save the Last Dance because she was the first of her friends to make out with a boy.”

While we don’t own Snooki.com or Snookie.com, catchy names like this have been the interest of many domainers for years and year.  Take a look at Mocus.com – the brand names nursey, and you’ll find dozens of catchy names listed for sale.  The prices range from $2,000 all the way up to $60,000 for loli.com. 

The keyword snookie had 246,000 Exact Local Searches in December.  Snooki had just under 15,000, while Snooki only had 260 [Globally].  If you take a look at Compete, site traffic for the domain name snookie.com has gone from zero in March 2009 to well over 1,000 unique vistors per month as of December 2009.

While Snookie.com has been enjoying an increase in type in traffic, it remains parked but listed for sale.  Snooki.com is a broken page.  If you take a look at the website a few years ago, it was a full fledged web site for a cartoon cat character and the site offered downloads and other merchandise, but it’s no longer online.

What’s the Point of this story?

The reason we bring this up, is that you just never know what’s going to happen with certain domain names you own.  While it can become costly to hold onto domain names that others turn away, events and people could change things.  Your next domain name, even a hand registered one, might be that catchy name or phrase that some upcoming individual or company really wants.