Reinvent kicks off (, sit atop .com in search rankings)

Black Friday

Earlier this week, Reinvent launched its re-designed web site in time for the 2010 holiday shopping season.  This is the second year online for, and although Reinvent finds itself with a category-killing name, unique content, and a spot on Page 1 of Google Search, it’s not that sits atop the search rankings. 

As of November 4, 2010, here’s a look at the current rankings for the search phrase: black friday.  I’ll revisit the rankings over the next several weeks to see how has improved its rankings.

#3:  wikipedia
#8: has all sorts of tricks up its sleeve to compete with sites that have been established for years online, including a daily sweepstakes that gives away a free prize everyday up until Black Friday. 

Here’s a look at this week’s gift:

[blackbirdpie url=]