News’s mystery buyer revealed as KAX Media

KAX Media

The mystery buyer behind the highly coveted domain name which was purchased in late April 2011 from Media Corp for $2.5 million is no longer a mystery. 

Now, just a week after the news was announced, eGaming Review has identified the buyer.  According to eGR, KAX Media is the new owner.

Chief Executive of KAX Media, Charles Gillespie, was quoted in the story saying: “It’s a classic private equity buyout where new management comes in and implements an aggressive growth strategy. KAX has an affiliate software platform that was purpose built to run this exact kind of site so the overlap with our current business and technology platform is nearly one to one.”

It doesn’t look like the sale of, which sold for a fraction of the $20 million price tag that Media Corp acquired it for, is going to be make any domain sales charts in 2011, since the sale involved more than just the domain name.

As eGR writes, “Gillespie said KAX would now look to grow the portal business sold by Media Corp last week…”

[Hat tip goes to Eric Bianci of]

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