Top 10 Stories of 2011: #5 Salesforce revealed as $2.6MM buyer

Marc Benioff

The biggest domain sale of 2011, with a price tag of $2.6 million, was 

The domain sold in June and was co-brokered by Marksmen’s Cyntia King and’s John Mauriello.

As to who purchased the domain name remained a mystery, that is until I broke the story that the buyer was none other than, the enterprise software company that has paid millions of dollars for domains such as and

Number five in the Top 10 stories of 2011 here on Fusible, with nearly two hundred tweets, was revealing as the buyer of in September.  

The story also exposed a flaw within Network Solutions’ password retrieval system, which has yet to be fixed.

Though some doubted whether was the buyer after my story ran, Marc Benioff confirmed publicly at’s Cloudforce New York in late November that he did buy, saying “We don’t have a product for it yet – it’s just a placeholder.”