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Salesforce starts redirecting $2.6MM domain to its Salesforce Marketing Cloud site [UPDATED]

After acquiring the domain name nearly two years ago, is finally putting it to use.

Earlier today, the cloud computing company began redirecting the name to its Salesforce Marketing Cloud website, located at

The purchase of, the biggest domain sale of 2011, was initially kept private.  Though the name still sits behind WHOIS privacy, a little sleuthing back in 2011 using Network Solutions’ “Forgot Your Login?” page, turned up as the buyer.  The transaction was later confirmed by Marc Benioff at’s Cloudforce New York in November 2011.

Salesforce revealed the Marketing Cloud during Dreamforce ’12, which the company describes as the world’s only unified social marketing suite.

A redirect may or may not be the best use of $2.6 million domain name, but at least it’s doing something.

For the past two years, the domain name didn’t resolve to an active web page on the web.

Salesforce made no official announcement regarding the use of the name, but with its marketing cloud facing competition, it looks like it’s going to start taking advantage of some type-in traffic.

UPDATE 1 April 23, 2013: is expanding its social ad offerings with a new product called Salesforce, reports TechCrunch.


Talking about this story: Domain Name Wire


Panel denies Salesforce the name in domain dispute

After filing a complaint (Case No. 1416951) with the National Arbitration Forum last month against Internet Venture Holdings (IVH) over, has been denied the domain name.

Not surprisingly, the panel found that <> was not identical or confusingly similar to any mark in which has rights.  As a result, the name was ordered to remain with its owner Internet Venture Holdings (IVH) and will not be transferred to

Because the panel concluded that the domain was not identical or confusingly similar, it didn’t bother establishing whether IVH had no rights or legitimate interests in respect of the domain name; or whether the domain had been registered and was being used in bad faith.

There was also no finding of reverse domain hijacking.

If really wants a generic domain, they should pay the asking price, not bully smaller companies.

Full details of the panel’s decision can be read online here.


Top 10 Stories of 2011: #5 Salesforce revealed as $2.6MM buyer

Marc Benioff

The biggest domain sale of 2011, with a price tag of $2.6 million, was 

The domain sold in June and was co-brokered by Marksmen’s Cyntia King and’s John Mauriello.

As to who purchased the domain name remained a mystery, that is until I broke the story that the buyer was none other than, the enterprise software company that has paid millions of dollars for domains such as and

Number five in the Top 10 stories of 2011 here on Fusible, with nearly two hundred tweets, was revealing as the buyer of in September.  

The story also exposed a flaw within Network Solutions’ password retrieval system, which has yet to be fixed.

Though some doubted whether was the buyer after my story ran, Marc Benioff confirmed publicly at’s Cloudforce New York in late November that he did buy, saying “We don’t have a product for it yet – it’s just a placeholder.”

Disputes National Arbitration Forum News attempts to hijack by filing domain dispute

Marc Benioff

Earlier this month, filed a complaint (Case No. 1416951) with the National Arbitration Forum against Internet Venture Holdings (IVH) over the domain

While complainants in disputes filed with the National Arbitration Forum aren’t revealed until a panel delivers a decision, I contacted IVH to see if my suspicions were correct “that was behind the complaint” and an IVH representative confirmed via e-mail that, indeed, was the complainant.

What’s interesting about this case – and this isn’t unheard of – is that not only has a good chance of losing the dispute, but it may face a claim of “reverse domain hijacking”.

If the software giant loses the dispute and IVH contends that engaged in ‘reverse domain hijacking’, could be labeled a “reverse hijacker” by the presiding panel.  “Reverse domain hijacking” is found if the company knew or should have known at the time that it filed the complaint, that it could not prove that was registered in bad faith. 

Though has publicly acquired domain names in the past for large sums of money such as the purchase of for over $1.5 million, it doesn’t mean the company won’t bully smaller companies into giving up their domains if it doesn’t feel like paying the seller’s asking price.

Unfortunately, a finding of reverse domain hijacking likely won’t mean much punishment in terms of the Uniform Dispute Resolution Policy (UDRP).

According to sources online:

The Anticybersquatting Consumer Protection Act does not expressly recognize reverse domain name hijacking and often only limits defendants’ recovery to retention or transference of the domain name. It also fails to provide any remedies for victims of attempted reverse cybersquatting. However, the statute permits some monetary relief where bad faith, reckless disregard or the willful violation of a court order are involved.

However, if decides it still wants to acquire the domain after being labeled a “reverse hijacker”, the ball will definitely be in IVH’s court, who own hundreds of other prized, generic domains like and

Even if loses the dispute (which it should) and somehow avoids the hijacking label, I don’t see this ending well for

(Photo of Marc Benioff, CEO of via Flickr)


Salesforce’s moves into Private Beta, app almost ready for prime time Beta

Salesforce’s latest product, a business productivity application whose slogan is “Do and it’s Done”, has come out of alpha and moved into private beta.  According to the Beta sign up page, which popped up online this week, is near release and invitations are being sent out as fast as possible.

No public information has been made available, and very little information can be gleaned from the website other than it’s some type of business productivity application.

A quick search on Google using “” shows that a subdomain,, was set up on the site.  “Assets” in the Salesforce world refer to, “specific products your customers have purchased, including a serial number, date of purchase, or any other information related to an individual sale.  Depending on how your organization uses assets, they can represent a competitor product that your customer has or versions of your products.”

At the end of August I wrote about launching a “Coming Soon” site, after noticing the domain name transferred from the server where it was brokered to a different server.