News Trademarks Video Games

ZeniMax files trademark for Dragonborn


In April, ZeniMax Media filed a trademark application for the dragonborn shout “Fus Ro Dah”.

Now, the company has filed another trademark application with the United States Patent and Trademark Office, this time for “Dragonborn”, an individual who has been born with the blood and soul of a Dragon, but the body of a mortal.

On May 15, 2012, ZeniMax Media submitted the application (Serial Number: 85626061).

The goods and services within the filing cover, “Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices”.

At the beginning of the month, Bethesda announced the first Skyrim DLC, called Dawnguard, would be coming to the Xbox 360 this summer.

It’s unknown whether the company’s latest filing will be for a subsequent Skyrim DLC or rather a defensive measure to protect its Dragon-born intellectual property.

Just this week, the creator of the Dragon Shout app received a copyright infringement notice from ZeniMax.

Talking about this story: VG247, GameStar, Lazygamer, MCV, Blue’s News, Game Informer, GameZone, International Business Times,, Kotaku, IGN, Giant Bomb, Cinema Blend, Blue’s News and

News Trademarks Video Games

ZeniMax Media files several trademarks for Dragon Shout “Fus Ro Dah”

Fus Ro Dah

Last year the dragon shout “Fus Ro Dah” became wildly popular after a video was released showing a character shouting “Fus Ro Dah!” causing a shockwave that knocked a person off a table.

Now, ZeniMax Media has submitted six different trademark applications for “Fus Ro Dah” with the United States Patent and Trademark Office that cover a wide range of goods and services from computer game software to entertainment services.

Here’s a brief look at each of the trademark applications that were submitted on April 4, 2012.

Serial Number: 85589286
Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; cell phone cases; downloadable cell phone ringtones; digital tablet cases; smart phone cases; mouse pads; eyeglass cases; head phones

Serial Number: 85589288
Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; trading cards, maps, posters, advertisement boards of paper or cardboard, art prints

Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty

Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats

Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment

Serial Number: 85589298
Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet

With the popularity of “Fus Ro Dah”, ZeniMax obviously has an interest in protecting its intellectual property, but this many trademarks hints at much more though.

At the time of this story, ZeniMax Media has made no official announcement regarding “Fus Ro Dah”.

If you haven’t seen the video, you can watch it below.

Discussion: Cinema Blend,, Destructoid, Edge, El, Escapist Magazine,, Game Rant, Game Informer, Gameranx, GameSpot, G4 TV (blog), GameZoneJeux, JoystiqKomputer Świat (komunikaty prasowe), Kotaku, Kotaku Australia, MCV,,, PC Gamer Magazine, PC Games, TechdirtTheGamersHub,, Videogameszone, Side Mission (blog) and VG247