Disney Enterprises has filed 4 trademarks with the United States Patent and Trademark Office (USPTO) for “Gnome Town”.
With the sleeper cartoon movie hit Gnomeo & Juliet so far earning $189,967,670 worldwide, according to Box Office Mojo, it’s no wonder Disney is taking the film based on William Shakespeare’s play Romeo and Juliet online.
According to the USPTO, 4 trademarks were filed by Disney Enterprises on July 19 and cover a wide range of services including social networking, an online virtual community, online computer games and more.
Here’s a look at each trademark application:
Word Mark GNOME TOWN [85374891]
Goods and Services IC 045. US 100 101. G & S: Online social networking services
Word Mark GNOME TOWN [85374901]
Goods and Services IC 042. US 100 101. G & S: Computer services, namely, creating an online virtual community for registered users to participate in and hold competitions, showcase their skills, improve their talent, participate in incentive award programs, get feedback from their peers, form virtual communities, trade, buy and sell virtual goods, conduct virtual tours, facilitate interaction among users, rank users, engage in social networking, and participate in on-line discussion boards; providing temporary use of non-downloadable software to enable viewing, previewing, sharing, manipulating, and creating blogs regarding computer games via global computer networks and electronic communication networks for use in connection with computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; providing temporary use of non-downloadable software to enable viewing, previewing, sharing, manipulating, enhancements for computer games, online games, and game applications and information relating to computer games and game enhancements via global computer networks and electronic communication networks for use in connection with computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices
Word Mark GNOME TOWN [85374915]
Goods and Services IC 041. US 100 101 107. G & S: Entertainment and education services; providing online computer games, online enhancements for computer games, and providing online games; providing information relating to computer games and game enhancements via global computer networks and electronic communication networks for use in connection with computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; providing an online entertainment information service featuring information regarding computer games, enhancements for computer games, online games, and game applications via global computer networks and electronic communication networks for use in connection with computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices; providing temporary use of non-downloadable computer games; providing temporary use of non downloadable software for playing computer games; providing temporary use of non downloadable software to enable playing and otherwise providing computer games
Word Mark GNOME TOWN [85374926]
Goods and Services IC 009. US 021 023 026 036 038. G & S: Audio recordings; video recordings; audio and visual recordings; video game cartridges, discs and software; computer game cartridges and discs; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; decorative refrigerator magnets; graduated rulers for office and stationery; hand-held units for playing electronic games for use with an external display screen or monitor; computer software, namely, computer game software; electronic games and game software that may be downloaded via global computer networks and electronic communication networks for use in connection with computers, mobile computers, media players, cellular phones, wireless devices and portable and handheld digital electronic devices
So who owns the domain name gnometown.com? Not Disney apparently. The web address has been registered for years.
This past February, Disney acquired Togetherville, a social network for kids 10 years of age or younger.
At the time of this story, Disney has not officially announced the venture.