According to WHOIS records, Facebook is now the owner of the domain Instachecker.com.
Facebook acquired the name through the internet brand protection company MarkMonitor.
Considering the word “insta” in the domain, instachecker likely has something to do with Instagram, the online photo-sharing company that Facebook bought in 2012. For now, it’s just speculation, as Instachecker may be nothing more than a defensive registration to protect its Instagram service.
Instachecker.com was first registered in late May 2012. The previous owner used a WHOIS privacy service, so the price paid for the domain will likely never be known.
The social networking company doesn’t seem all that interested in “Instachecker” if you look purely at domain registrations, having only acquired the dot-com. The dot-net, dot-org, and other top-level domain names are still available.
With photo sharing one of the fastest growing segments of social networking and services like Flickr and Instagram exploding in popularity, it looks like Warner Bros. is throwing its hat into the ring with a new photo sharing service called Out My Window.
The Coming Soon page, which can be found on outmywindow.com, went live this week with the slogan, “Share your view at the speed of life.” The home page reads:
A perfect picture. The urge to share it. From my view to your view. From my phone to your TV. With Out My Window, our photographs will always weave the stories of our lives together.
Warner Bros. Entertainment Inc. filed well over a dozen trademarks with the United States Patent and Trademark Office in late December for Out My Window, OutMy Window and OutMyWindow.
The goods and services covered in the filings include: peer-to-peer photo and video sharing services, digital enhancement of photographs, digital imaging software, providing temporary use of on-line non-downloadable software and applications, and of course, social networking services provided via the internet.
The company’s latest trademark filing (Serial Number: 85500122) specifically covers, “Social networking services provided via the internet and other electronic communications networks; Providing on-line computer databases and on-line searchable databases in the field of social networking; Providing a website on the internet for the purpose of social networking.”
The filings include serial numbers 85500122, 85500376, 85500370, 85500357, 85500348, 85500336, 85500066, 85500046, 85500031, 85500017, 85499976, 85499960, 85499947, 85499927, and 85499899.
As of today, you can sign up to be notified when the service launches, but not much else.
The Terms page and Privacy page offer little in terms of details and Warner Bros. has yet to make an official announcement about Out My Window. However with the launch of the teaser page and several trademark filings, my guess is you can expect an announcement any day now.
[Update 1 on January 10, 2012: Out My Window will be unveiled at the Consumer Electronics Show in Las Vegas this week. According to the LA Times it will be available to consumers in the spring. “Targeted primarily at young parents, it’s designed as a new alternative for people who frequently upload and email pictures but don’t want to use social networks or Web photo services that can allow pictures to be seen by outsiders.”]