Candy.com, the domain name that sold for $3MM+, surpassed the 50,000 fan mark on its Facebook page (www.facebook.com/candydotcom), hitting over 56,000 fans recently.
While Candy.com has many of its competitors beat in the search engines for the search term ‘candy’, there’s still some catching up to do on Facebook.
Hershey’s, the candy company that was originally founded in 1894, has over 1.5 million fans on its Facebook page (www.facebook.com/HERSHEYS). But considering Candy.com was only founded in 2009, it’s doing rather well thanks to its category-killer domain name.
This year, Candy.com has been getting much more social.
It unveiled its re-designed blog on its one-year anniverary. The blog has excellent articles for candy enthusiasts, written by Sue Gillerlain, the former executive editor of Professional Candy Buyer magazine and a current contributing editor at Candy & Snack TODAY magazine.
Candy.com is also on Twitter.
What’s interesting to note about Candy companies on Facebook, it wasn’t a candy company that grabbed the vanity URL ‘candy’ on Facebook. It was a person: Candy He who got to the vanity URL before anyone else.