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Motorola files trademark for Electrify Icon mobile phones and smart phones

Motorola Electrify Icon

Last week, I reported that Motorola registered a handful of “Electrify Icon” domain names like and, and now we have more details on what we can expect to see with the Electrify Icon.

On April 11, 2012, Motorola Trademark Holdings submitted a trademark application for the “Electrify Icon” with the United States Patent and Trademark Office.

The “goods and services” in the filing (Serial Number: 85594941) cover, “mobile phones and smart phones”.

Motorola released its “Motorola Electrify” Android-powered smartphone last year, also known as the Motorola Photon 4G.

At the time of this story, Motorola has made no official announcement regarding the “Electrify Icon”.

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Motorola Mobility registers a handful of “Electrify Icon” domain names

Motorola Electrify Icon

On April 10, 2012, Motorola Mobility registered several new domain names around the phrase “Electrify Icon”.

The registrations include names such as and

At this point, it’s unknown what exactly the “Motorola Electrify Icon” will be, as Motorola has not officially announced plans for a product by the same name.

The “Electrify Icon” could be the next phone in the company’s Electrify line, but at this point, it’s just speculation.  Motorola released the “Motorola Electrify” Android-powered smartphone last year.

Here’s the full list of domain names that were registered this week:

(Image of Motorola Electrify via

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How much did Motorola pay for It finally owns it [UPDATED] WHOIS

I recently wrote about Motorola buying up Motorola RAZR domains prior to its latest launch event, and also reported that Motorola had finally acquired the domain name, seven years after the device’s first release.

Now, according to WHOIS records, Motorola has acquired the domain from its previous owner, Michael Putzier, who had been running a magnetic sign business on the web address for years (screen shot of website).

The amount paid for the domain is currently unknown since the negotations went on behind closed doors, but given the timing and circumstances, one can only imagine it wasn’t cheap.

I’ve reached out to the previous owner to learn more details about the transaction, and will update this post if I hear back.

Motorola has already begun re-directing to its Droid RAZR web page on

[Updated, Oct. 24, 3:59 a.m.: Over the weekend, I received an e-mail from Mike Putzier, who wasn’t able to share the purchase price but offered more background on the story. 

Mike writes:

I will not disclose the actual purchase price, but your readers might be interested to know was not as valuable as they might think.

I was fortunate enough to have owned well before the Razr phone was created.  As such, even though Motorola Mobility now has the “razr” name locked down tight, they were very limited in what they could have done to get the domain name through litigation.  The same would not have been true for anyone else (other than Motorola Mobility) had they purchased the domain and tried to use it in any way related to the Razr line of phones.

We quietly co-existed and I always appreciated the fact that Motorola Mobility never tried to strong arm or drag me through litigation to force the issue.   Even with attorneys on both sides, we were able to reach an agreement within just a few short hours.  (As you might imagine, I have had a price in mind for a LONG time.) is now “home”, I was able to pay some bills, everyone is happy and no one had to ever type “WIPO”. 

Our new domain is now