Since Google announced changes to its privacy policies, it has come under an onslaught of criticism from all directions including rivals.
Microsoft has already taken aim at Google with its “Putting People First” advertising campaign and a YouTube video called “Gmail Man”.
Now it looks like Microsoft may have something more in store for Google in the coming days, something that is powered by everyday people.
On January 31, 2012, Microsoft Corporation filed a trademark application (Serial Number: 85530034) for “People Powered Stories”. And as the phrase and trademark description suggest, Microsoft may launch an advertising campaign that is supplied by user-generated content.
The goods and services covered by the trademark filing cover two categories:
Advertising and marketing services; Advertising consultation; Providing information in the field of advertising
Providing online, non-downloadable software and tools for creating advertisements that include user-generated feedback and content
As of today, Microsoft has made no announcement as to its plans for “People Powered Stories” and no website exists.
One thing also to note with the filing is there no first-use date reported, indicating that Microsoft has not started using the mark.
[Update 2 on Feb. 14, 2012:. Microsoft officially announced People Powered Stories, a new social advertising solution.]
[Update 1 on Feb. 5, 2012:. A resident of China registered the domain name peoplepoweredstories.com (Whois) shortly after this story ran.]
Discussion: The Next Web, Simply Zesty, Marketing Land and Neowin.net