RockYou Archives – We're Fusible

RockYou, one of Facebook’s top 25 developers has filed a trademark for Hooked, for a yet-to-be revealed game.

There are no clues given as to what the game will be about, other than the limited details found in the trademark.

The trademark application was filed on August 2 with the United States Patent and Trademark Office.

Word Mark HOOKED

Goods and Services IC 009. US 021 023 026 036 038. G & S: Downloadable computer software for use on wireless devices and computers for social networking for use in the field of online and mobile gaming; Computer game software; video game software; interactive video game programs; computer software to enable uploading, posting, showing displaying, tagging, blogging, sharing electronic media or information regarding the fields of virtual communities, electronic gaming, entertainment, and general interest via the Internet or other communications networks with third parties

IC 041. US 100 101 107. G & S: Entertainment services, namely, providing on-line computer games; providing information on-line relating to computer games and computer enhancements for games; Entertainment services, namely, providing on-line reviews of computer games; providing an Internet website portal in the field of computer games and gaming

Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85387704
Filing Date August 2, 2011
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) RockYou Inc. CORPORATION DELAWARE 425 Broadway Redwood City CALIFORNIA 94063
Attorney of Record Kelly Phair McCarthy
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

I’ve reached out to RockYou for comment on Hooked and will update this post if I hear back.

Discussion: Gamezebo

(Photo of RockYou offices in Redwood City, CA via GlassDoor.com)

RockYou wants to compete with Zynga with its newest domain registration: GalacticAllies.com

Founded in 2005, RockYou is one of the top developers in the social gaming space with over 13 million monthly active users of its games, according to the site AppData.

Social gaming is a very competitive market and now it seems that RockYou will be creating its own outerspace-like version of Zynga’s popular title Empires & Allies, which has skyrocketed to the #2 spot on the App Leaderboard with nearly 50 million monthly active users.

You read it here first, RockYou’s upcoming futuristic game title will be called: Galactic Allies.

This past week the company registered the domain name galacticallies.com, which considering the popularity of Empires & Allies at the moment and games like Halo, it is not surprising to see a game like this in the works.

In early June, RockYou acquired 3 Blokes to help it develop social combat games as pointed out by TechCrunch.

RockYou is taking this game seriously. In addition to the domain registration, it also filed a trademark application with the United States Patent and Trademark Office on “Galactic Allies”.

Here’s a look at the Whois record.

Registrant:
   Rock You
   425 Broadway Street
   Redwood City, California 94063
   United States

   Domain Name: GALACTICALLIES.COM
      Created on: 29-Jun-11
      Expires on: 29-Jun-13
      Last Updated on: 29-Jun-11

Registering the domain name before making any announcement is a smart move by RockYou, who hasn’t had much luck securing domain names to match its gaming brands.

Domains like zooworld.com and gourmetranch.com have eluded the company, while other companies like Zynga have been willing to shell out big bucks to secure their .com brand. Zynga purchased cityville.com on the domain aftermarket for $38,000 in June 2010.

Cityville is now ranked the #1 game on Facebook.

Discussion: Business Insider