News goes dark after failed auction

Although received a $2.5 million bid at SnapNames by the time bidding closed online, it still fell far short of the $5 million+ price tag the owner Scott Carter was looking for.

Since the auction closed on June 15, the website has since gone offline.

Scott Carter who tweets under the username @Scott_Carter has been quiet on Twitter.

Who knows what’s to become of now.  But the domain that TechCrunch said could very well end up being one of the most expensive domain sales of all time, has turned out to not be such a hot commodity after all.

No details on a closed-door deal have emerged, but it’s certainly within reason. 

Last year’s auction of the domain by Moniker did not reach its reserve price during its auction, but 11 minutes after the auction closed, Moniker received a bid for 5.5 million USD via an absentee proxy bid as reported by Jamie Zoch of DotWeekly.


[UPDATED] $5 million and up reserve, receives no bids

With less than 12 hours left in bidding, the domain has received no offers at SnapNames, where the name is being auctioned as part of the Barcelona DOMAINfest Premium Auction.

SnapNames was forced to cancel the June 8th live auction in Barcelona due to technical problems with its website. 

The online auction includes other premium domains like and horseracing, but the featured name of the auction is which even made headlines in publications like TechCrunch who chatted with its owner Scott Carter.

“Carter put the domain up for sale in 1997 for $50,000, but had no takers for two years. He tried using the site to promote different businesses, including a social networking directory from 2007 to 2009 and most recently his Twitter tool BigTweet.”

The lowest bid that can be offered online is $2.5 million USD. 

However, Scott Carter is looking for a price tag of anywhere between $5 million and up.

Interest in social networking names is increasing with the rumored IPOs of companies like Facebook, which is being valued as much as $100 billion.

Online auctions rarely get a lot of activity until the final hours, so it should be interesting to watch whether the domain is sold today or in dealings behind closed doors with Moniker after the auction.

[UPDATE June 15, 2011 03:23 PM EST:  The online auction has ended without the reserve being met.]

[UPDATE June 15, 2011 01:25 PM EST:  DNN’s Adam Strong is reporting that has received a $2.5 million bid.]