Bill Gross and Idealab have been busy making changes to Tweetup.com, a domain name the company acquired in March 2010 for an undisclosed amount.
Today, Idealab announced that Tweetup.com was changing the company’s name to Postup.com, a domain name purchased on Sedo for $14,900 in early May following the launch of Tweetup.com.
Idealab Doesn’t Pigeonhole their Business
The switch is more than just a name change. Postup will include not only the best of Twitter, but it will also include the best of Facebook, LinkedIn and other social networks.
Since the acquisition of the domain name Postup.com, the URL forwarded to Idealab’s home page.
But over the past few days, the name stopped resolving altogether, before today when the company announced Tweetup is now Postup.
We regularly monitor certain domain names, both for stories and relevance, and Postup.com has been on the list for months. Because we own Tweetups.com, tracking the progress of Tweetup.com has been of interest. We were also the first website to report on the acquisition of Tweetup.com by Idealab. In March, we received several substantial offers suddenly on our internet property Tweetups.com which we had acquired on the aftermarket in 2009. The influx of offers made us curious to see what other Tweetup-related domain owners were up to, and when we typed in Tweetup.com, the URL redirected us to Perfect Market, a company of Idealab that helps publishers create value from their online content.
The domain name Postup.com sold on SnapNames in 2006 for $3,600 – so it was a decent return for the seller, who had an inkling the name would be worth something more someday. And it’s certain to be worth a whole lot more with a business model behind it.
Oddly enough, our story in May has a mocked up picture of Postup.com, that looks a lot like the site you see online today. While we mistakingly guessed PostUp would be used for a “Best of Blog” search platform, Idealab has taken it much further, with the inclusion of several popular social networking sites.
What about @Tweetup?
Following the purchase of Tweetup.com, Idealab had also acquired the @Tweetup URL, despite Twitter’s TOS that forbids selling Twitter usernames.
Idealab posted a message on the @Tweetup page earlier today, with the news of the name change to Postup. However, instead of @Postup, the company has gone with @PostUpInc.
We’ve changed our name to PostUp as we start making some big changes! Please start following us on @PostUpInc for announcements and news.
Interestingly, Idealab chose @PostUpInc for the new company’s twitter username, but hasn’t registered PostUpInc.com – a name that is still available for hand registration at the time of this story. While it’s not really necessary to own the name, spending a few bucks to purchase the domain that matches its Twitter username might be a good idea, since some visitors to the company’s Twitter page may type PostUpInc.com into their web browser.
Domains ending in UP
There have been a number of significant domain sales ending with the keyword “up” in 2010. GearedUp.com and MailUp.com, both sold on Sedo in 2010 for about $14,000 each, neither name went to Idealab.
Instead of creating a separate brand for targeting each social network, Idealab has gone the route of creating a single umbrella brand under Postup.
As far as other relevant domains that could fit into Idealab’s brand, LinkUp.com is a popular job search engine that has appeared in publications such as PC Magazine.
While FaceUp.com is owned by Mike Berkens of MostWantedDomains.com.