Back in early October, I wrote about Amazon filing several trademark applications for the Kindle Fire and Amazon Silk with the United States Patent and Trademark Office. Only, instead of using its own company name, Amazon filed the trademarks using the name Seesaw LLC.
I speculated that perhaps Amazon had plans to spin-off its mobile products into a separate business.
Though Amazon never officially commented on the article or the stories that followed, reactions from many said Seesaw was nothing more than a ‘trademark holding company’ strategy by Amazon.
While it seems more likely that Seesaw is nothing more than a trademark holding company for Amazon’s Fire and Silk trademarks, Amazon has nonetheless filed three more applications, this time for the word ‘Fire’ with the USPTO – Serial numbers 85462286, 85462262, and 85462244.
The latest filings cover a wide range of goods and services including: Portable and handheld electronic devices, printed publications, retail store services, on-line retail store services, handheld unit for playing electronic games, social networking services and much more.