Last year the dragon shout “Fus Ro Dah” became wildly popular after a video was released showing a character shouting “Fus Ro Dah!” causing a shockwave that knocked a person off a table.
Now, ZeniMax Media has submitted six different trademark applications for “Fus Ro Dah” with the United States Patent and Trademark Office that cover a wide range of goods and services from computer game software to entertainment services.
Here’s a brief look at each of the trademark applications that were submitted on April 4, 2012.
Serial Number: 85589286
Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; cell phone cases; downloadable cell phone ringtones; digital tablet cases; smart phone cases; mouse pads; eyeglass cases; head phones
Serial Number: 85589288
Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; trading cards, maps, posters, advertisement boards of paper or cardboard, art prints
Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty
Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats
Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment
Serial Number: 85589298
Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet
With the popularity of “Fus Ro Dah”, ZeniMax obviously has an interest in protecting its intellectual property, but this many trademarks hints at much more though.
At the time of this story, ZeniMax Media has made no official announcement regarding “Fus Ro Dah”.
If you haven’t seen the video, you can watch it below.
Discussion: Cinema Blend, Computerandvideogames.com, Destructoid, Edge, El Mundo.es, Escapist Magazine, Eurogamer.net, Game Rant, Game Informer, Gameranx, GameSpot, G4 TV (blog), GameZone, Jeux Video.fr, Joystiq, Komputer Świat (komunikaty prasowe), Kotaku, Kotaku Australia, MCV, Multiplayer.it, OnlineWelten.com, PC Gamer Magazine, PC Games, Techdirt, TheGamersHub, tweakers.net, Videogameszone, Side Mission (blog) and VG247