Disputes National Arbitration Forum News Video Games

Activision files complaint over, posted online domain dispute

Breaking update July 19, 2011 04:57 AM EST:  The identity of has now been revealed.


Activision has had enough with

The gaming company has filed its first domain name dispute with the National Arbitration Forum.

The complaint was filed today, July 15, a week after the mystery owner of the domain started re-directing the URL to EA’s, sparking a flurry of news stories.

Although I track domain disputes filed with the National Arbitration Forum and the World Intellectual Property Organization, I didn’t find out about the dispute through their online databases, instead I found out about the dispute when I paid a visit to

As of today, is back to its old format online, but with a twist.  Sitting on the home page is a copy of the complaint (read here) the owner received.

Now begins the UDRP (Uniform Domain Name Dispute Resolution Policy), which was adopted by ICANN in the late nineties.

The complaint cost Activision $2,600 USD to file for a three-member panel.

The 11-page document, includes among other things, reasons by Activision as to why the respondent has no right or legitimate interest to the name.

Activision states, “It appears that the Respondent supports the game Battlefield from the game developer Electronic Arts (“EA”).  EA is one of Complainant’s principal competitors in the video game industry, and Battlefield game competes in the marketplace with Complainant’s MODERN WARFARE games and its other military-themed shooter games in the CALL OF DUTY series.”

Discussion: Kotaku, gameinformer, Electronic Arts UK Community, Gaming Union, RipTen, GameSpot, Benzinga, Games On Net, GoNintendoJoystiq, IGN, ars technica,  The Daily BLAM!, Game Rant, Digital Trends, VideoGamer, GameSpy, Kit Guru, MCV, The Inquirer, PCWorld, The Escapist, Facepunch, Gamasutra, VE3D, Lazygamer, The Morton Report, Spong, 1UP and bnet

27 replies on “Activision files complaint over, posted online”

[…] Last year we saw a similar case of a web address being redirected to a rival site,, when the disgruntled owner of the domain name sent visitors to the official website of Electronic Arts’ Battlefield 3, Activision’s competitor.  The redirect of was short-lived as Activision moved swiftly to get the domain name by filing a complaint with the National Arbitration Forum. […]

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