Square Enix Ltd. files ‘Core’ trademark for the provision of online game services

Square Enix

Square Enix Limited has filed a curious trademark application with the United States Patent and Trademark Office for “Core”. 

The goods and services covered by the filing (serial no. 85421330) include “Entertainment services, namely, the provision of online computer game services; online computer game services provided by means of an internet portal; information and advisory services relating thereto.”

Could the company be renaming its online store to ‘Core’ and enhancing it as well, similar to what Electronic Arts did with Origin? 

Unlike previous filings out of Tokyo, Square Enix Ltd. is the European division of Square Enix Holdings Co. based in London, and it publishes content from the Square Enix Group.

(Photo of Square Enix at Tokyo Gameshow ’08 via Kennosuke Yamaguchi)