It would appear that Square Enix is working on something game-related called “All The Bravest”.
This past week, the company not only registered the domain names AllTheBravest.com (WHOIS) and AllTheBravest.net (WHOIS), it also filed a European Community Trademark for the name.
Both domain names were registered through the trademark and domain management company Thomson Brandy on November 29, 2012.
Also on the same day, Square Enix filed a trademark application (trade mark no 011386349). The goods and services in the filing cover:
Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or fictional stories; audio visual recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and/or animated fictional stories; prerecorded video cassettes featuring music and/or animated fictional stories; decorative magnets; mouse pads; straps for cellular phones; sunglasses; blank memory cards; memory card cases; CD cases; computer keyboards; joysticks; downloadable image files; downloadable wallpapers for computers and/or mobile phones; downloadable screensavers for computers and/or mobile phones; downloadable video recordings; downloadable musical sound recordings; downloadable ring tones for mobile phones; electronic publications in the field of computer games, video games, cartoons and/or general entertainment.
Computer game strategy guidebooks; video game strategy guidebooks; books featuring fictional and/or fantasy stories; graphic art books; song books; musical score books; comic books; magazines featuring video games and/or cartoons; posters; stickers; paper banners; calendars; postcards; stationery; collectors’ cards; trading cards; photographs.
Providing amusement facilities; amusement arcades; providing on-line computer games; providing on-line video games; providing information on computer game strategies and/or video game strategies via computer networks and/or global communication networks; providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and/or magazines; providing on-line non-downloadable comics; providing on-line non-downloadable magazines in the field of computer games, video games, cartoons and/or general entertainment.
At this point, it’s unknown what sort of plans Square Enix has for “All The Bravest”.
Aside from the details of trademark application and domain names (neither of which resolve to a web site) not much is known.
Square Enix has not made any announcement about a Wizardlings game.
In the fantasy world, a “wizardling” refers to a young wizard.
Oddly enough, Square Enix opted not to register the non-plural version Wizardling.com. And given the track record of stories in the past on this site that mentioned an available domain, it’s not likely it will be available much longer.
Square Enix also filed a community trademark (trade mark no. 011106473) in the European Union. The filing covers computer games software, printed matter and entertainment services.
At the time of this story being published, the domain names resolve to a blank web page.
There’s been a lot of talk recently about remaking Final Fantasy VII, which was first released back in 1997. Though the game set several sales records and received widespread acclaim, character designer Tetsuya Nomura recently said new titles take precedence over remakes.
That still hasn’t stopped Square Enix this week from registering the domain name FinalFantasyviiPC.com.
The domain was registered on June 15, 2012, according to Whois records. Although the name had been registered before to Tippo Pasha a resident of Norway, it appears to have expired back in 2010.
Considering Square hasn’t confirmed a remake is in the works, the purchase of the name may be nothing more than the company protecting its intellectual property.
At the time of this story, the domain name doesn’t resolve to a web page.
That may be about to change as Square Enix has registered a slew of Just Cause 4 domain names on May 18, 2012, like JustCause4.com (Whois) and JustCause4.fr (Whois).
Through the internet brand protection firm Corporation Service Company, Square Enix not only picked up the dot-com, but also registered the same name in different country code extensions, as well as JustCause3.it.
The list of Just Cause 4 domains includes: JustCause4.com, JustCause4.fr, JustCause4.co.uk, JustCause4.de, and JustCause4.it.
As of today, there has been no official announcement by Square Enix regarding Just Cause 4. Then again, Just Cause 3 hasn’t even been released.
The latest registrations hint that “official” Just Cause news may be imminent, and as a defensive measure, Square Enix registered the Just Cause 4 names.