It would appear that Square Enix is working on something game-related called “All The Bravest”.
This past week, the company not only registered the domain names AllTheBravest.com (WHOIS) and AllTheBravest.net (WHOIS), it also filed a European Community Trademark for the name.
Both domain names were registered through the trademark and domain management company Thomson Brandy on November 29, 2012.
Also on the same day, Square Enix filed a trademark application (trade mark no 011386349). The goods and services in the filing cover:
Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or fictional stories; audio visual recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and/or animated fictional stories; prerecorded video cassettes featuring music and/or animated fictional stories; decorative magnets; mouse pads; straps for cellular phones; sunglasses; blank memory cards; memory card cases; CD cases; computer keyboards; joysticks; downloadable image files; downloadable wallpapers for computers and/or mobile phones; downloadable screensavers for computers and/or mobile phones; downloadable video recordings; downloadable musical sound recordings; downloadable ring tones for mobile phones; electronic publications in the field of computer games, video games, cartoons and/or general entertainment.
Computer game strategy guidebooks; video game strategy guidebooks; books featuring fictional and/or fantasy stories; graphic art books; song books; musical score books; comic books; magazines featuring video games and/or cartoons; posters; stickers; paper banners; calendars; postcards; stationery; collectors’ cards; trading cards; photographs.
Providing amusement facilities; amusement arcades; providing on-line computer games; providing on-line video games; providing information on computer game strategies and/or video game strategies via computer networks and/or global communication networks; providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and/or magazines; providing on-line non-downloadable comics; providing on-line non-downloadable magazines in the field of computer games, video games, cartoons and/or general entertainment.
At this point, it’s unknown what sort of plans Square Enix has for “All The Bravest”.
Aside from the details of trademark application and domain names (neither of which resolve to a web site) not much is known.
Talking about this story: Siliconera, Computerandvideogames.com, Shacknews, We Got This Covered, Anime News Network, GameDynamo, This is Xbox, IGN, GamingBolt, Develop, Joystiq, PSX Extreme, VG247, Nintendo Everything, GameZone, Kotaku, play3.de, gamesblog.it, MeriStation, Nintendo Master, Game Informer, Gematsu, Eurogamer.pt and NeoGAF