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Scott Day develops category-killer names with dazzling results like Jerky.com and FantasyFootball.com

Fantasy PlanetLegenday domainer Scott Day’s portfolio ranges from Watermelon.com to FantasyFootball.com, and Shops.com to Haunted.com.  And that’s just the tip of the iceberg for this Domain investor.

Scott Day Doesn’t Rely on Parking, He Knows Development

Unlike a lot of the prime real estate on the internet that sits undeveloped, Scott Day has been developing his category-killer names for years – long before the downturn in the PPC economy.

Scott Day’s development company Digimedia – turns his domain names into “places people want to go.” 

Digimedia offers prime examples of how a large portfolio of names can be developed – each into it’s own business.

Scott’s incredible “fantasy” sports websites are more than just content – they have Staff, offer advertising, receive hundreds of thousands of visitors, and are part of killer-network of developed sites that Scott Day also owns: FantasyBaseball.com, FantasyHockey.com, FantasyFootball.com, FantasyRacing.com, Draft.com, FantasyBasketball.com, FantasyPlanet.com and more.

Digimedia
Scott Day runs Digimedia - that includes properties like Chairs.com, Joke.com, Cards.com and more

Scott is also featured in David Kesmodel’s book The Domain Game – a great read for those new and old to the domaining industry.

And for those who want to learn more about the backgrounds of some of the most successful domainers in the industry, it’s a chance to see how they did it.

The Product Description on Amazon even highlights Scott Day: “Learn how an Oklahoma watermelon farmer wound up owning some of the world’s most valuable Web addresses, from recipes.com to chairs.com…”

Frank Schilling Writes about Scott Day

In a past story by Frank Schilling on his blog Seven Mile, Frank talks about Scott as a visionary in the industry.

Recipes.com, Webhosting.com, GrandCayman.com .. If the value of Internet based businesses were judged on the reach, resonance and drawing power of their domain names alone (as many value domain investors believe they should be), Scott’s portfolio would be a billion dollar enterprise. The man is a Marine, a decent human being… and his portfolio of names is pure Gold.

Well, catching up with Scott at the last TRAFFIC conference reminded me to check out some of his less known, less traveled sites and let me tell you folks.. Scott is showing us all that the future of parked pages are virtually indiscernible from fully developed websites.

Check out the full story by Frank Schilling on Frank’s Seven Mile blog.

About Digimedia

Founded in 1997, DIGIMEDIA owns and operates a portfolio of powerful, common, generic domain names and corresponding web sites. Our domains and websites are located by internet users via type-in navigation to their browser’s address bar. This form of direct-navigation has been found to contain some of the purest, most highly qualified web site traffic possible. DIGIMEDIA provides simple and inventive enhancements to help each visitor quickly find the information, product or service they needs..

DIGIMEDIA’s goal is to build each of our web sites into great web businesses that solve visitors’ problems and to complete various interwoven networks of related sites. Sites are currently at various levels of development: from advertising gateways (recipes.com) to full-blown content sites (fantasyfootball.com). We continually review and adjust our sites to make sure they are relevant, simple and most importantly, helpful.

As Internet usage continues to grow and multiply, premium quality type-in traffic will continue to increase. At the same time, DIGIMEDIA will begin to utilize effective no-cost and low-cost marketing using search engines and simple viral campaigns to amass additional quality traffic and increase usage of our sites.

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News

Property.com Set to Launch This Month, The Rumored $10 Million Deal by Domain King Rick Scwhartz

The category-killer domain name Property.com that Rick Schwartz sold to Foreclosure.com for a rumored 8-figures (which he originally purchased for $750,000), is set to launch this month according to the Property.com website. 

As reported on Rick’s blog, Brad Giesen the Foreclosure.com, President and Founder, plans to build an online real estate empire. Over the past few weeks the Property.com landing page has changed appearance. Although most Coming Soon pages are usually more elegant than the current Coming Soon page, it really won’t matter, as the site will be launching any day now.

Here’s a snapshot of the Property.com Domain name over the years, taken from Archive.org.

Property.com – 1996

DealmakersFrom the mid-nineties through 2005, The Dealmakers had an online website that evolved over the years, branding itself as the internet’s oldest commercial real estate online. In 2005, the site got a new look and feel after Rick Schwartz acquired the name.

Vision for the NEW Property.com Website

From Rick Schwartz’ blog:

Property.com will include all listing types, including those indexed the Multiple Listing Service (MLS), creating a database that could surpass more than 15 million homes, but not including distressed properties, which will remain the business of Foreclosure.com. The best part is that it will be totally free to search for potential buyers and visitors, and sellers will be able to upload and edit their own personal listings at no charge.  It’s a wide-open model that Geisen knows will create an invaluable resource for just about anyone interested in real estate

property.com
Property.com in 2005

About Brad Giesen, Founder and President, Foreclosure.com

Ten years ago, Brad Geisen founded Foreclosure.com and built it over time to a company with more than 1.8 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, Foreclosure.com delivers America’s largest and most accurate searchable database of foreclosed homes and distressed property information to its customers and business partners. Based in Boca Raton, Florida, Brad Geisen and Foreclosure.com work with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers.

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News

Ad Domain Names are Hot, Sedo sells AdFactory.com for $7,000

"What's Hot"So you may of thought advertising exchange websites were fading away along with PPC, but following the sale of Admedia.com for $50,000 on Sedo recently and the buzz over the ad.com sour deal, ‘ad’ domain names nevertheless have been selling strong on the aftermarket.

The name AdFactory.com is still in the Sedo Transfer service, so the new owner hasn’t been revealed, but there are several candidates.  One candidate is The Ad Factory who runs their website on the URL: adfactorycs.com.  Chances are the Ad Factory name will be used for a company offering design services, which it seems better suited for, instead of ‘ad exchange’ services like DoubleClick, but we’ll have to wait and see.

Ad Domain Name Real Estate Going Up In Value

If you own a prime ‘ad’ domain name, your real estate might be going up in price. Several of the ad names that have been selling have been used for ad exchange websites.  With online ad sales down, 2009 could still turn out to be the strongest year ever for online ad sales according to The New York Times.  With ad sales continuing to expand, more players might jump into the Ad Exchange game of offering a platform for buying and selling ad impressions – and owning a prime “Ad” domain may help give their business a marketing edge over a competitor.

Other notable “Ad” domain sales

Admedia.com – sold for $50,000 earlier this month
Adbuy.com – sold for $5,500 in June on afternic
Adslot.com – sold for $9,000 in April on sedo

Categories
News Video Games

Through Bored.com’s Network, Eric Borgos made MILLIONS, can you do the same?

"Layoff Game"
It doesn't require a degree in rocket science to engage in the website with games like the Layoff Game where the goal is to save money by laying employees off. It may seem dumb, but the formula works.

Through Eric Borgos’ Bored.com Network of Entertainment sites, he developed a simple formula of unique, content-focused minisites that connected people in ways that it was engaging and fun.

Eventually, the Bored.com website was pulling in $35,000 a month in profit, before Eric sold the website and 170 other sites to JW Media for $4 million+.

We have featuerd Eric Borgos and his company Impulse Corp. previously on Fusible.com — which Impulse Corp. has interested us as domainers and domain developers.

Eric may have sold Bored.com, but he owns the Dumb.com network.

The original Bored.com wasn’t flashy or web 2.0, but it made money through it’s engaging features that drew in users. And the Dumb.com Entertainment network is also simple, linking to sites within it’s own network of engaging content and games to play.

Lower PPC, Fewer Domain Sales?

Amid the buzz of lower PPC and fewer domain sales, one thing is for sure, developing your domains creates more potential. You can put Adsense ads on your site, sell direct ads — you’re in control. Developing groups of names within a network, makes each brand stronger. 

If you’re spending money each year renewing your names with less revenue to sell, why not try your hand at development?

Although there are several sites offering domain development services, if you can’t afford those services, try giving eLance.com and other freelance sites a shot to see if you can land an affordable, reliable developer.  Then start designing and creating and working with the developer to build and test.

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News

Namejet has several Prime Hyphenated domains up for auction, Speaker-Phones.com, Storage-Bins.com, More

"Hyphen"Several hyphenated dotcom domain names are up for grabs at NameJet and some of the names are prime domain names like Ethernet-Cards.com, Lawn-Maintenance.com, Speaker-Phones.com, and many more.

Other notable hyphenated names up for auction:

Bath-Fixtures.com
Cincinnati-Hotels.com
Duffel-Bags.com
Merchandise-Bags.com
Postal-Scales.com
Storage-Bins.com

The backorder due date for the above names is today by 8 PM PST.