News Trademarks Video Games

Fusible domain blog gets mentioned in TechCrunch; other major news sites and technology blogs

Rewardville Beta by Zynga

Early this morning, I broke a story about the Beta launch of Zynga’s Rewardville after I noticed that the web address was resolving to an actual web site and not to a GoDaddy Parked page.  This followed a week of speculation of what Zynga might have planned for the domain name. 

Just over a week ago, another domain blogger Elliot Silver first pondered whether Zynga purchased the name, then I was able to confirm the social gaming company applied for a trademark in Europe shortly thereafter.

When I posted my story this morning, I tipped off several news sites and technology blogs.

Robin Wauters was the first to write me back after he posted the story on TechCrunch, giving and Elliot Silver credit for ultimately uncovering the trail to Zynga.  A big thanks to Robin Wauters, and other news sites who credited their stories. 

Not all technology blogs and news sites like to attribute their stories

Mashable ran their story hours later after I submitted my news tip on their website early this morning through their Contact Form and via Twitter.  And of course, no credit back to Fusible or even TechCrunch who was the first major news site to report it.  In fact, all Mashable did was post the same statement that Zynga’s PR group sent to me and other blogs hours after the story had broke – then Mashable tried to call the story their own by not crediting any other news source.

It’s this kind of blogging or news reporting that’s difficult to see, but occurs at a disappointing rate among some of the more mainstream bloggers and news sites — a point brought up by another domain blogger over at Domain Gang in a story titled: We already told you so!

While the post is short, the message is loud.  As DomainGang writes bluntly: “Twice in recent days so-called “mainstream blogs” reiterate content we already broke the news for – sometimes with a lapse of one or more weeks”.

I might not always see eye-to-eye with DomainGang who offer a different spin on domain blogging with a dash of humor, but on this matter I most definitely do.  It’s not unusual to see breaking stories in the domain industry appear on the popular domain news aggregator over and over and over – with absolutely no mention or credit to the original blogger who broke the story.

As DomainGang simply says: “This comes as no surprise because the focus these days seems to be the regurgitation of news ad nauseam.”

Sure, it’s great to hear opinions by other bloggers, but it’s also good to see credit given to the source.

News Trademarks Video Games

Elliot’s Blog, Fusible, get credit from AOL’s for breaking, then confirming Zynga Rewardville story

AOL Games

The bigger technology sites and mainstream blogs often take credit for breaking news stories, even though some of those news stories are on occasion reported by bloggers first. 

That’s not the case with a recent breaking story that appeared on yesterday, in which Elliot Silver asked whether Zynga bought the domain name

It seems that AOL’s blog over at is giving credit to Elliot’s Blog and the blog here at Fusible for breaking, then confirming the rumor that Zynga has plans for Rewardville. 

After reading Elliot’s story, in which he noted the domain was marked private and re-directed to, I did some research and discovered that in fact, Zynga Inc. had filed for a European trademark back in December 2010 on the word “Rewardville”. 

Alexander Armero, the blogger that wrote the story titled, “RewardVille: Zynga plans a mysterious rewards program”, had this to say:

Hot on the heels of CityVille, Zynga may already be planning another release: RewardVille. Today, Fusible confirmed rumors that Zynga has big plans for this mysterious reward program.

The speculation about RewardVille solidified into fact when it was discovered that Zynga had actually filed a trademark for RewardVille back in mid December. Not only that, but they paid $4,500 for the website: Would you pay that much for a website you didn’t plan on using? I think we can definitely expect to hear a lot more about RewardVille in the future.

Alexander speculates that Rewardville could be used for a new Zynga Lotto, or maybe a new game entirely.  Whatever the case, at the time of this story, now resolves to a parked page.


If you’re a fan of Zynga, you should check out the blog over at  The writers at do some of the best coverage on Zynga’s social gaming properties, including Cityville. sold for $38,000 in 2010 and is now Facebook’s most popular game of all-time

According to AppData, Cityville is expected to top over 100 million monthly active users by the end of this week.

News Video Games

Confirmed: Microsoft Corporation now owns the domain domain name

When Microsoft launched its now-popular Kinect, the controller-free add-on for the Xbox in early November, it didn’t own the domain name has been registered since the nineties and the domain name re-directed to, a company that helped others grow their leadership brands. 

Earlier this week, back on Dec. 30th, Andrew Allemann of Domain Name Wire and other bloggers and writers described how Microsoft had filed a UDRP to get the following domain names:,,, and  At the time of the story, Microsoft still didn’t own

While it appears many reported the news about the UDRP cases, no one has reported that the domain name switched owners on New Year’s Eve.

As of December 31st, 2010, the domain name is now registered to Microsoft Corporation.

Domain Administrator
Microsoft Corporation
One Microsoft Way 
Redmond WA 98052

Created on…………..: 1998-11-17.
Expires on…………..: 2014-11-16.
Record last updated on..: 2010-12-31.

The change in owners comes only days after Microsoft filed the first UDRP cases. 

According to registrant records, Microsoft now owns the domain name.  

kinect registrant

While the price of the name remains undisclosed, one can only imagine what Microsoft had to shell out.  A recent article in Gamasutra pointed out that Microsoft aims to sell 12.1 million units of the Kinect device by the end of 2011 after the company already sold 2.5 million units worldwide through November.

Over a year ago, Microsoft acquired the domain name in a transaction that was highly publicized by a number of technology sites after it was revealed that Microsoft used a company called Marksmen, a Microsoft contractor to purchase the name for an undisclosed amount.