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Gambling.com’s mystery buyer revealed as KAX Media

The mystery buyer behind the highly coveted domain name gambling.com which was purchased in late April 2011 from Media Corp for $2.5 million is no longer a mystery.

Now, just a week after the news was announced, eGaming Review has identified the buyer. According to eGR, KAX Media is the new owner.

Chief Executive of KAX Media, Charles Gillespie, was quoted in the story saying: “It’s a classic private equity buyout where new management comes in and implements an aggressive growth strategy. KAX has an affiliate software platform that was purpose built to run this exact kind of site so the overlap with our current business and technology platform is nearly one to one.”

It doesn’t look like the sale of gambling.com, which sold for a fraction of the $20 million price tag that Media Corp acquired it for, is going to be make any domain sales charts in 2011, since the sale involved more than just the domain name.

As eGR writes, “Gillespie said KAX would now look to grow the portal business sold by Media Corp last week…”

[Hat tip goes to Eric Bianci of CalvinAyre.com]

eGaming Review tells story of how online gambling domains have advantage over offline addresses

The most recent “domain name” story on Calvin Ayre which discussed the sale of Poker.com.au for $100,000, pointed to an article over at eGaming Review that described how online gambling websites have the definite advantage over offline destinations like Las Vegas and Atlantic City.

All things being equal, when you look at a gambling website with content and games, what gives one online gambling site the advantage over another?

Having the right web adress.

The story titled “It’s all in the name” opens by noting the big-ticket sales in 2010 of Slots.com and Poker.org. Slots.com sold for $5.5 million, while Poker.org sold for $1 million.

Nora Nanayakkara, the author of the eGaming Review story, digs into gambling.com (which is up for sale at Sedo) and other gambling domains, and makes a number of good points.

From the SEO perspective, she writes: “Our own research shows that one-in-six searches come from direct navigation and that when it comes to Gambling.com the domain offers great SEO benefits. It currently sits at the number one and two spots in Google’s own rankings and since the term “gambling” is searched around 1.1 million times a month, the potential for this to scale even further could be much greater.”

She brings up branding, development, domain sales, visibility, advertising revenues, lead generation, recognition, and several other ways companies are benefiting from going online with category-killing names.

Unlike some stories riddled with errors that are written by people outside of the domain industry, the eGaming Review story is a good, quick read.