Facebook registers Studio Edge domains on the same day of Camera App launch

Facebook Studio Edge

Facebook just introduced Camera, a new mobile app that makes using Facebook photos faster and easier.  And on the very same day of the announcement, it appears Facebook privately registered Facebook Studio Edge domain names like

On May 24, 2012, the dotcom, dotnet and dotorg versions of the names were registered through the internet brand protection company MarkMonitor, of which Facebook is a client.

The owner is hidden behind MarkMonitor’s privacy service DNStination, so there is a slight chance Facebook isn’t behind the names.  But considering MarkMonitor’s trackrecord with Facebook, it is unlikely anyone else.

At the time of this story’s posting, none of the domains resolve to a web page and Facebook has made no official announcement about Facebook Studio Edge.

Last year, Facebook launched a stand-alone website called Facebook Studio (, a platform aimed at agencies, PR firms and media strategy companies.

Update:  Robin Wauters has done a little digging and discovered Facebook Studio Edge is nothing more a than day long course in best-practice marketing on Facebook.

Talking about this story: The Next Web, Marketing Land and All Facebook

(Image of camera app via


Facebook takes control of FaceSounds dot-com, dot-info domain names whois

Facebook Inc. has taken control of, which at one time offered a free search toolbar add-on to users wanting to change their Facebook chat sounds. 

A quick search on the internet turned up many unhappy users who said FaceSounds spammed their friends.

Previously owned by a resident of Tel Aviv, the Whois information for and was updated this week and now reflects Facebook, Inc. as the owner of both domains.

It’s unknown how Facebook went about acquiring the names or whether the company has any plans, but at the time of this story, neither domain resolves to a web page. 

My guess is that this is nothing more than Facebook protecting its IP rights.

Discussion: AllFacebook


Facebook registers clean energy domains like


It appears Facebook may be taking its message of commitment to clean energy online.

On February 6, 2012, the world’s leader in social networking registered a slew of clean energy-related domain names through the internet brand protection company MarkMonitor.  

Facebook registered the dotcom, dotnet and dotorg versions of the names, like, and

Here’s a look at the names: 

Although the owner of each domain is hidden using MarkMonitor’s privacy service “DNStination”, Facebook is a well-known client of MarkMonitor, so there’s very little doubt Facebook is behind the registrations.

In mid December 2011, Greenpeace and Facebook announced that they will collaborate on the promotion of renewable energy.

As of today, none of the domains resolve to a web page.

Discussion: All Facebook, Marketing Land and Mediabistro


Facebook registers ‘newsroom’ domains, is a social news website on the way?

Facebook Newsroom Whois

Facebook has had a busy week with domain names.

On January 18, the company registered a slew of domains with “FB Origin” in the name.  It followed up those purchases with “timeline movie maker” domains

Facebook hasn’t officially been confirmed as the buyer of the timeline domains since the registrant is hidden behind Whois privacy, but the names were registered through the internet brand protection company MarkMonitor and the web addresses re-direct users to the Facebook Timeline page.

Now the social networking giant has bought up “Facebook Newsroom” names like

Altogether, the company registered three domains: (Whois), (Whois), and (Whois).

It’s unknown what Facebook will do with its latest domains, but if it has anything to do with the word newsroom, maybe the plan is to launch a social news website where users submit content, similar to Reddit.

In case you’re wondering, (missing the hyphen) was registered by a resident of Kansas in 2011.

[Update 1 on January 23, 2012 at 3:53pm EST:  Turns out these domain registrations aren’t all that exciting.  I just received an e-mail from The OutCast Agency (one of Facebook’s PR teams) who say, “The domains you reference are part of an upgrade to Facebook’s press room, not part of a new product.”

Discussion: Mediagazer, Fast Company,, 10,000 Words, All Facebook, NBC Bay Area, Marketing LandIndex, @ckanal, Simply Zesty,, @PRNewswire, @cschweitz,, and The Southern Ontario/WNY Radio-TV Forum


Facebook Timeline getting a movie maker app? Domains privately registered

Timeline Movie Maker

Facebook announced dozens of new apps for its Timeline feature this past week, and now it looks like another app to help users tell their story may be on the way.

This is merely speculation at this point, but it appears a top brand has privately registered the domains (Whois),, and, through the internet brand protection company MarkMonitor. 

Because the owner of the domains is hidden behind Whois privacy, it may not be known for some time what the plan is.  MarkMonitor counts among its clients Facebook, Microsoft, and other internet giants, so it could literally be any of dozens of companies.

Facebook has had its share of drama since announcing Timeline.  Back in September, filed a trademark-infringement suit against Facebook. Then last month, Facebook filed a counter lawsuit.  “Facebook dropped the legal equivalent of a bunker-buster on its rival with a new filing that asks a court to strip of its trademarks. The claim asks the court to declare that Facebook is not infringing and to cancel the marks because they are generic,” wrote Jeff Roberts for paidContent.

Timeline Movie Maker may be something, it may be nothing.  It may not even have anything to do with Facebook Timeline. 

But for now, we’ll just have to wait and see.

[Update 1 on Jan. 22, 2012: It does appear Facebook is behind the registration.  Today, the web address began redirecting today to]

Discussion: All Facebook