Mult-millionaire Rick Schwartz projects 40 of his hand-registered 2010 domains will rake in $4 million in next 10 yrs

millions of dollars

Multi-millionaire domain investor Rick Scwhartz whose biggest publicly reported sale to date is for $3M+Equity, revealed earlier today that he hand-registered nearly 3,000 (2,840 to be exact) domain names in 2010 – his most in a single year since he first started buying domain names in the early nineties.

For those of you not familiar with the term “hand registered”, basically, it means buying a domain name that isn’t registered and is available to anyone who wants it.  Instead of paying hundreds, if not thousands of dollars later on the aftermarket, hand registered domain names can be purchased for around $10.

About 99% of the names Rick expects won’t bring in any significant revenue, but forty of the domain names he projects will be longterm investments that will rake in $4 million in the next 10 years.

2800 of those babies may expire or have no value because it was time related or become Pigeon Shit. But the 40 others, I expect they will rake in some $4 Million over the next decade and provide a nice return. I know many of you don’t like or agree with this approach. Ok. But it is tried and true and it works for me because I have patience and look at things with an eye that combines the evolution of business with the evolution of consumers and then factor in plain old evolution. Success breeds more successes and more folks looking for success.

And 2010 isn’t over yet.  Rick hand registers domain names on a daily basis looking towards the future.  Rick writes:  “They won’t have much value in 2010. But come back in 10 years.”

How these 40 domain names will bring in $4 million in profit, is not known.  It’s a statement that many won’t believe, but if anyone can do it, Rick Schwartz can.  Remember the story of – Rick Scwhartz sold that name CNN for $750,000.  He originally hand registered the name for “$70 to $100.”  

Read more about the 2,840 hand registered domain names by Rick Schwartz on his blog.


$100MM Dollar Man, Rick Schwartz: Nine-figure domain name deal in the works


Rick Schwartz has inked some lucrative domain name sales, but as he wrote earlier today on his blog: “In the days ahead I will post about the seeds of my first NINE FIGURE deal.   Even 50% of the choir won’t see it or believe it. But at least they know not to laugh.”

Though it can’t be confirmed until the transaction is completed, Rick Schwartz has a reputation of being a straight shooter, and when he says something will happen, people and critics should listen. 

Technology blogs like TechCrunch haven’t picked up the story, but you can bet they’ll be all over the sale when it happens.

Rick Schwartz, who sold for $1.3 million, for $3M+Equity, and for $750,000, also shared insight regarding the negotations behind his past dealings (which include just 15 domain name sales). was one of my best sales.  It took about 6 months to complete. Their opening offer was $10,000. I said no to CNN many times on the way to a $750,000 cash sale. The biggest sticking point, making it public. They did not want to be laughed at for spending so much for a domain name. I assured them that would not be the case.

After a few meetings, they gave in as I would not sell without that single concession. It was worth another $750k to me in publicity and to build future sales on. This domain was the epitome of the Internet. A soapbox like no other.  Today, is in every country in the world and is one of the most recognized citizen journalist sites ever. The sale that keeps on giving to me and everyone else in the industry.

To put things in perspective, a nine-figure deal means a minimum of $100 million.  Is Rick Schwartz planning to sell one domain, part of his portfolio, or his entire portfolio?  Is he crafting something entirely different? 

There is more to this amazing story and the past sales of Rick Schwartz, so keep reading over at Rick’s Blog as the story develops.