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Star Wars: First Assault trademarks filed for “interactive video games” [UPDATED]

Star Wars: First Assault

Last week, Lucasfilm (the parent company of LucasArts) secretly registered several “Star Wars: First Assault” domain names like  It was suspected that the names had something to do with a yet-to-be announced video game project.

More information has surfaced in recent days in the way of two new trademark applications submitted to the United States Patent and Trademark Office.  On August 23, 2012, Lucasfilm Entertainment Company Ltd. filed trademarks for “First Assault” (Serial Number: 85711610) and “Star Wars: First Assault” (Serial Number: 85711618).

Both applications cover the same goods and services which, among other things, includes “Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games.”

Here’s a look at the full list of goods and services in each filing:

Interactive entertainment software and accompanying instruction manuals sold as a unit, namely, computer game software and manuals sold as a unit, video game software and manuals sold as a unit; video game software, computer game software, and pre-recorded compact discs and DVDs featuring games, films, animation, music, computer game software, and video game software; downloadable video game software and downloadable computer game software; computer game software for use on mobile and cellular phones

Books containing puzzles and games; calendars; children’s books; children’s books combined with toys and sold as a unit; comic books; comic magazines; gift books in the field of video games; graphic novels; printed instructional manuals and strategy guides in the field of computer games; magazines in the field of entertainment; markers; non-electronic personal planners and organizers; notebooks; novels for juveniles; pencil cases; pencil sharpeners; pencils; pens; personal organizers; postcards; posters; puzzle books; series of fiction books; sticker albums; sticker books; stickers; temporary tattoos; trading cards; animation cels; lithographic prints; original works of art created from paper; photographic prints; printed art reproductions

Toy action figures; accessories for use with toy action figures; action type target games; balloons; bath toys; board games; card games; cases for action figures; cases for play accessories for action figure, model vehicles and model space craft; connecting links for toy building blocks; construction toys; costume masks; costume masks for dolls; dolls; rubber hi bounce balls; jigsaw puzzles; paper face masks; parlor games; play sets for toy model vehicles, toy model space craft; plush toys; protective pads and padding for skateboarding; role-playing games; toy model space crafts and related accessories sold as units; three-dimensional puzzles; toy action figures; toy building blocks; toy candy dispensers; toy candy holders, namely, plastic candy dispenser designed as a toy; toy coin banks; toy model hobby craft kits for making model spacecraft, model cars and model vehicles; toy model vehicles and related accessories sold as a units; toy modeling dough kits and accessories for use therewith sold as units; toy remote control vehicles, namely, airplanes, spacecraft, boats; toy scooters; toy snow globes; toy vehicles; toy weapons; toy model vehicles and accessories therefore sold as a unit; water squirting toys; wind-up toys; yo-yos; collectible card games; collectible miniature board games, and toy helmets

Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games, all on-line by means of global and local area networks; providing news and information in the field of entertainment relating to interactive computer game software and interactive video game software over an electronic network; fan club services

Online social networking services

While little is still known about “Star Wars: First Assault”, the trademark filings offer more insight.

LucasArts has yet to announce anything official.

UPDATE 4 – MARCH 12, 2013:. Kotaku has posted leaked screenshots of the game.  See below:

Star Wars: First Assault video game

Star Wars First Assault screenshot

Star Wars First Assault screenshot

UPDATE 3 – MARCH 11, 2013:. Kotaku reports that Star Wars: First Assault is a downloadable multiplayer shooter that was originally slated for release this spring.  Jason Schreier writes, “First Assault is “step zero” to the heavily-rumored, highly-anticipated Star Wars: Battlefront III. If First Assault sells well—assuming it is released at all—the third Battlefront could be next.”

UPDATE 2 – FEBRUARY 28, 2013:.  Sources familiar with game development at LucasArts have all told Kotaku that development on the game has been frozen or put on hold since the Disney acquisition.

UPDATE 1 – OCTOBER 1, 2012:.  The box art for Star Wars: First Assault for Xbox Live Arcade (XBLA) was discovered (via NeoGAF).

Talking about this story:  Game Informer, GameSpot, G4tv, Game Trailers, Joystiq,, Digital Spy, Escapist Magazine, Everybody Plays,,, IGN, Jeux, Game Rant,, Gamed,, Gameplanet, Blue’s News,, GameStar, Geek, GMA News,,,,, MCV, MeriStation, Metro, NeoGAF, Kotaku, NowGamer, PC GamesBoa Informação, PlayStation LifeStyle (blog), Shacknews, Shogun Gamer, T3,,, Vandal,, VG247 and We Got This Covered

(Image of the TIE fighter via

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Lucasfilm secretly registers ‘Star Wars First Assault’ domain names

Star Wars First Assault

Lucasfilm, the parent company of LucasArts, appears to have another big project in the works, this one called “Star Wars First Assault” according to several domains the company secretly purchased this week.

On August 22, 2012, names like (Whois) and (Whois) were registered through the internet brand protection agency Corporation Service Company (CSC).  And you can bet Lucasfilm is the registrant behind the names, as they are a well known client of CSC, which protects many of the world’s most valuable brands.  CSC is the same registrar responsible for managing flagship names like (Whois).

The fact the names were all privately registered, indicates the company is trying to keep the project under wraps for now.

Here’s the full list:

No trademark application has been filed at the United States Patent and Trademark Office nor has the company announced anything about this project, so it’s unknown if it’s related to a video game, film, or some other Star Wars product.

The domains aren’t much help either.

At the time of this story, most of the names resolve to a blank web page.

Talking about this story: GameZone