Back in March, a GameFAQs member completed a market research survey for Far Cry 3 box art. They were also asked their opinion for the tagline “Face your insanity”.
Many of the people who responded in the forum liked the tagline. One person even replied, “Face your insanity is the perfect tagline for this game.”
Now, it looks like Ubisoft has settled on the tagline “Face Your Insanity” for the upcoming first-person shooter video game. On May 17, 2012, Ubisoft registered the domain name faceyourinsanity.com (Whois).
At the time of this story, the domain name does not resolve to a web page.
Far Cry 3 is expected to be released in September.
Ubi-this. And Ubi-that. Video game publisher Ubisoft has registered a new domain name this week: Ubiloud.com.
According to Whois records, Ubisoft Entertainment purchased the name on March 29, 2012.
It’s unknown what the future will bring for Ubiloud. As of right now, the domain name does not resolve to a web page.
In a recent interview with Pocket-lint, Chris Early, head of digital at Ubisoft, said the company will launch a cloud-based storage system that will allow players to save game data across multiple devices such as an iPhone and iPad.
Could Ubiloud be the name of the new cloud-based storage service?
That’s probably a stretch. But with Ubicloud.com already owned by someone else, anything is possible, including the name being nothing more than a defensive purchase to prevent others from owning the name.
It looks like Ubisoft could be taking mobile gaming more serious in 2012.
On February 1, the video game publisher registered the domain names Ubisoftmobile.com (Whois) and Ubisoft-mobile.com (Whois).
While domain name registrations are not necessarily concrete indicators of a company’s plans, social and mobile gaming is big business.
In the past year, Ubisoft has been ramping up its social gaming efforts by growing its Bay Area workforce and releasing new social gaming titles on Facebook. But according to AppData, Ubisoft barely breaks the Top 100 developer leaderboard with only 3.5 monthly active users on Facebook, led by The Smurfs & Co.
Zynga by comparison, has nearly 240 million monthly active users on Facebook as of today.
As of the time of this story, ubisoftmobile.com and ubisoft-mobile.com are parked pages and do not direct users to an Ubisoft site.