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News Trademarks

Warner Bros. to launch photo sharing social network called Out My Window

Out My Window

With photo sharing one of the fastest growing segments of social networking and services like Flickr and Instagram exploding in popularity, it looks like Warner Bros. is throwing its hat into the ring with a new photo sharing service called Out My Window.

The Coming Soon page, which can be found on outmywindow.com, went live this week with the slogan, “Share your view at the speed of life.”  The home page reads:

A perfect picture. The urge to share it. From my view to your view. From my phone to your TV. With Out My Window, our photographs will always weave the stories of our lives together.

Warner Bros. Entertainment Inc. filed well over a dozen trademarks with the United States Patent and Trademark Office in late December for Out My Window, OutMy Window and OutMyWindow

The goods and services covered in the filings include: peer-to-peer photo and video sharing services, digital enhancement of photographs, digital imaging software, providing temporary use of on-line non-downloadable software and applications, and of course, social networking services provided via the internet.

The company’s latest trademark filing (Serial Number: 85500122) specifically covers, “Social networking services provided via the internet and other electronic communications networks; Providing on-line computer databases and on-line searchable databases in the field of social networking; Providing a website on the internet for the purpose of social networking.”

The filings include serial numbers 85500122, 85500376, 85500370, 85500357, 85500348, 85500336, 85500066, 85500046, 85500031, 85500017, 85499976, 85499960, 85499947, 85499927, and 85499899.

As of today, you can sign up to be notified when the service launches, but not much else.

The Terms page and Privacy page offer little in terms of details and Warner Bros. has yet to make an official announcement about Out My Window.  However with the launch of the teaser page and several trademark filings, my guess is you can expect an announcement any day now.

[Update 1 on January 10, 2012:  Out My Window will be unveiled at the Consumer Electronics Show in Las Vegas this week.  According to the LA Times it will be available to consumers in the spring. “Targeted primarily at young parents, it’s designed as a new alternative for people who frequently upload and email pictures but don’t want to use social networks or Web photo services that can allow pictures to be seen by outsiders.”]

Discussion: Techmeme, Time, ParisLemon, The Next Web, FayerWayer, DigitalTrends.com, Electronista, Business Insider, Houston Chronicle, Social Times, Marketing Land and Pulse2

Categories
News Trademarks Video Games

WB Games planning GreyFoundry video game according to trademark, domains

WB Games

It appears Warner Bros. may be developing a new video game called GreyFoundry.

On December 15, Warner Bros. Entertainment Inc. filed four separate trademark filings (85493271, 85493265, 85493259 and 85493253) with the United States Patent and Trademark Office, two of which cover video game software and online video games.

In addition to the trademark applications, it looks as though Warner Bros. may have secured the domain rights to greyfoundry.com, greyfoundry.net, and greyfoundry.org.  According to WHOIS records the domains aren’t registered to Warner Bros., instead, each name is registered to Kite Inc., a full-service strategy and design firm that helps companies build brands. 

Kite counts amongst its customers: WB Games Seattle (screenshot).  WB Games Seattle was recently in the news after laying off dozens of employees.

At the time of this story going online, Warner Bros. has not made any announcement about a new video game called GreyFoundry

Here’s a look at the Goods and Services covered in two of the trademark applications:

Serial Number: 85493271
Designing and developing computer game software and video game software for use with computers, video game program systems and computer networks; Computer software design; Video game development services; Video game programming development services

Serial Number: 85493265
Entertainment services, namely, providing online video games, providing online computer games, providing temporary use of non-downloadable video games; Production of video and computer game software; Entertainment services in the nature of live-action, comedy, drama and animated television series; production of live-action, comedy, drama and animated television series; distribution and display of live-action, comedy, drama and animated motion picture theatrical films; production of live-action, comedy, drama and animated motion picture theatrical films; theatrical performances both animated and live action; Internet services providing information via an electronic global computer network in the field of entertainment relating specifically to games, movies, and television; providing a web site featuring film clips, photographs and other multimedia materials; providing information for and actual entertainment via an electronic global communications network in the nature of live-action, comedy, drama and animated programs and production of live-action comedy, action and animated motion films for distribution via a global computer network; conducting contests on-line; providing a computer game that may be accessed by a telecommunications network; and electronic publishing services, namely, publication of text and graphic works of others on-line featuring articles, novelizations, scripts, comic books, strategy guides, photographs and visual materials