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News Video Games

Creative agency for Microsoft registers Halo 4 Remix, Halo Remix domains

Halo 4 remix

It looks like a promotion or online contest for Halo 4, set for a worldwide release on November 6, 2012, may be on the way.  Roundhouse, a creative agency based in Seattle, WA, who counts among its clients Microsoft, has registered the domain names Halo4remix.com and Haloremix.com.

Roundhouse handles social media work for Xbox, but has yet to reveal what it plans to do with Halo 4 Remix.

Roundhouse has been responsible for several Xbox-related initiatives like last year’s Halo Reach contest.  That contest involved using the forge tool within Halo to assemble and create a work of art using pieces, textures, and other available materials that represent the Halo Universe.

Both domains, Halo4remix.com (Whois) and Haloremix.com (Whois), were registered by Roundhouse’s operations manager Sylvia Nikes on May 30, 2012, only days before the kick off of E3 2012.

At the time of this story, both domain names resolve to a parked page.

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News Video Games

Xbox720.com owner redirects domain to US PlayStation 3 website [UPDATED]

Xbox 720

Update 2 on Feb. 24 at 8:16pm Est: Jeremiah Germany has commented on the story by e-mail.  Jeremiah wrote, “Yes, I still do own the domain.  I switched to namecheap after the godaddy SOPA fiasco, which came with free Whois Privacy.  Yesterday I was testing the redirect with namecheap.  Apparently more than my friends saw the joke; it doesn’t get a lot of hits. I believe you asked me earlier, No, Microsoft hasn’t approached me.”

Update 1 on Feb. 23 at 2:52pm Est: Xbox720.com has stopped forwarding to the US Playstation 3 site.  The web address now sends visitors to a different site operated by Jeremiah Germany (the apparent owner of Xbox720.com), in an obvious ploy to get attention for his site.   Jeremiah has not responded to a request for comment.  I e-mailed Jeremiah earlier today when this story was first posted.

Original story on Feb. 23 at 3:27am Est: It appears the owner of the domain Xbox720.com is none too happy with Microsoft or simply playing an online joke.

As of today, type the web address into your browser and you’ll be redirected to the US PlayStation 3 site (us.playstation.com/ps3).

It’s unknown what prompted the change.  Previously, the domain was monetized using the Google Adsense for Domains program, which Google announced only yesterday would be shut down by mid-April.

Last year we saw a similar case of a web address being redirected to a rival’s site with ModernWarfare3.com, when the disgruntled owner of the domain name sent visitors to the official website of Electronic Arts’ Battlefield 3, Activision’s competitor.  The redirect of ModernWarfare3.com was short-lived as Activision moved swiftly to get the domain name by filing a complaint with the National Arbitration Forum.

As I wrote about in November, neither Sony, Nintendo, nor Microsoft own the domains for their next consoles.

Xbox720.com was registered to a Jeremiah Germany of New York as late as November 2011, but the contact information became protected after going into Whois Privacy in December.

Since first being registered, Xbox720.com has been host to a number of different sites ranging from a Les Paul guitars site in 2006 to a Google Custom Search page in 2008.   In 2009 the site began earning money using Google Adsense for Domains.

I’ve reached out to the most recent owner on record for more information, and will update this story if I hear back.

I’d imagine the redirect will not last long.

Discussion: N4G, Joystiq, Gameranx, Myona News and Bölüm Sonu Canavarı

(Image of Xbox 720 concept by ~djeric on deviantART)

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News Trademarks Video Games

Microsoft files trademark for “Avatar Famestar” for video game services

Avatar Famestar

It appears Microsoft is working on something new for the Xbox called “Avatar Famestar” according to a recent trademark filing with the United States Patent and Trademark Office.

On February 13, 2012, filed to trademark “Avatar Famestar”.

The goods and services covered in the trademark filing (Serial Number: 85541451) cover “Downloadable software for video game services” and “Providing an online portal for video game services and social networking”.

As of today, Microsoft has made no announcement as to its plans for “Avatar Famestar”.

Last year, Microsoft released Avatar Kinect, which  lets your personalized avatar interact with or hang out with up to seven other friends in 24 virtual stages ranging from a late-night talk show set to outer space to a sports tailgate party.

[Update 1 on Feb. 18, 2012 5:41am:  A resident of China is cybersquatting on the domain name AvatarFamestar.com.  The name was registered shortly after this story went online.]

Discussion: Joystiq

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Disputes National Arbitration Forum News Trademarks Video Games WIPO

Neither Sony, Nintendo, nor Microsoft own the domains for their next consoles

xbox 720

The console wars are heating up, but there’s just one problem: the three major companies don’t own the matching domains to their next-generation consoles.

Nintendo doesn’t own WiiU.com, Sony doesn’t own Playstation4.com, and Microsoft doesn’t own Xbox720.com.

Will the companies submit a domain dispute, file an anti-cybersquatting lawsuit, or pay a large sum of cash to get the domains?  Well, it’s unknown whether Sony, Microsoft or Nintendo are considering any of these options, but what is known is that owning the domain names couldn’t their hurt online marketing efforts as the console wars heat up.

That being said, how are the domain names being used today?

Today, Playstation4.com re-directs to PSX Extreme, a video game website that has been covering Sony Playstation news for years.  PSXExtreme.com and Playstation4.com are both owned by Poise Media Inc., according to WHOIS records.  The domain was first registered in 1998, but Poise Media didn’t acquire the name until late 2008.

Xbox720.com is registered to a Jeremiah Germany of New York, who monetizes the domain using Google Adsense for Domains.  Over the years, the domain has been host to a number of different sites ranging from a Les Paul guitars site in 2006 to a Google Custom Search page in 2008.  However, since 2009 it appears the owner of Xbox720.com has been earning money using Google Adsense for Domains.

The owner of WiiU.com, who remains hidden behind WHOIS privacy, has the site set up as a Shopping.com affiliate web page.  I wrote about WiiU.com back in June, after Nintendo announced the console at E3 without owning the domain.  In August, Nintendo filed nearly 20 trademark applications (several including images) with the United States Patent and Trademark Office for the word Wii U.

All three console companies have used a variety of methods in the past to reclaim trademarked names, and in recent years, they have often filed complaints under the Uniform Domain Name Dispute Resolution Policy (UDRP). 

In nearly all the complaints, the domain names have been ordered transferred.  So given the track record to date, it’s likely when the trademark lawyers finally get around to going after these domains, they’ll use the UDRP.

Recently, Nintendo gained the rights to SuperMario.com, over 25 years since it had released Mario Bros. and Super Mario Bros.  The company filed a complaint with WIPO which it won in late September. 

Microsoft has filed and won dozens of Xbox-related domain disputes going back to 2003.

And though Sony Computer Entertainment has only filed a handful of disputes, it has won all 4 that it did submit.  Those cases involved: playstationx.com, sonyplaystation2.com, sonyps2.com, psone.com, pspcn.com,  and pspmovie.net.

Sometimes, however when companies want a domain and don’t want to risk losing a dispute or are impatient for the time it takes time for proceedings to complete, they will pay cash — as Microsoft likely did with Halo4.com.

I’ve reached out to the owner of each domain name to see if they’ve been contacted by the respective console company, and will update this post if I hear back.

(Concept design of Microsoft’s next-generation console ‘Xbox 720’ by Tai Chiem)