Activision Publishing reapplies for ‘Sing Hero’ trademark with the USPTO

Sing Hero

Hinting that a possible karaoke title is on the horizon, Activision Publishing has reapplied for its trademark on ‘Sing Hero’, a trademark it first filed back in 2009.

Unlike the old trademark, the new trademark (Serial Number: 85740335) covers computer game software for use on, “mobile and cellular phones, personal digital assistants, electronic organizers and electronic notepads, handheld computers, and portable and handheld digital electronic devices”.

The revived trademark comes at a time when popular singing shows like X Factor and The Voice compete for viewers.  NBC’s The Sing-Off was cancelled earlier this year after three seasons.

Activision has not said anything official about Sing Hero.

The company’s trademarks on Keyboard Hero and Drum Hero were declared “Dead” in 2010 and 2011, respectively.

A quick search across major domain names shows that only the .com and .net have been registered at the time of this story.  Whereas domains for its once popular Guitar Hero title are all taken from GuitarHero.com to GuitarHero.de.  Neither the .com nor the .net appear to be registered by Activision.

The Facebook and Twitter vanity URLs are also taken, but appear unrelated and have little or no information.

Talking about this story:  Gameranx and NowGamer

(Image of France MW3 launch via Activision.com)

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