HomeRun plans to be an exciting, fun website. The concept of the website is Group Buying, which apparently many have tried and failed since the nineties. But the owners of HomeRun have invested in their web site and in their brand, shelling out $131,200 for the domain nameHomeRun.com
at Moniker. While most won’t associate the idea of “group buying” with scoring a home run, the site is branding itself HomeRun. The name actually ties in nicely with “scoring”. In this case, when enough people buy, everyone gets the deal and they score by getting an unbeatable price.
The site is also tied in with social networking and allows you to connect through Facebook. It also has a hip look-and-feel.
For businesses, HomeRun uses the domain HomeRunDelivers.com where businesses can apply to market their offers. HomeRun offers a guarantee to businesses since a minimum number of people must buy for the offer to be given at the unbeatable price.
Group Buying Power is Back
Other startups have gotten back into group-buying online. Another site called GroupOn which launched in 2009 has been getting a lot of press, and it appears the concept group buying power is back.
The site’s traffic has gone from about 1,000 visitors per month in June 2009 to over 2 MILLION unique visitors in December 2009, according to Compete. This looks to be one helluva business model.
4 replies on “Who bought the Domain Name HomeRun.com for $130,000 and is resurrecting Group Buying?”
[…] HomeRun.com sold for $131,200 Moniker and the owners launched a group buying site using the domain. As we reported back in February, the concept of group buying power has been back for awhile. Site’s like GroupOn have gone […]
[…] covering the craze with “Group Buying” web sites in early February when the domain name HomeRun.com sold for $130,000 at Moniker. The domain was purchased by HomeRunDelivers.com who recently launched their own group buying […]
[…] have been selling in the aftermarket like DailyBargains.com ($10,500) and MassBuy.com ($2,700). HomeRun.com sold for $130,000. Though the name doesn’t ring of group buying, HomeRunDelivers.com which […]
[…] have regularly covered the group-buying space since the domain HomeRun.com sold for $130,000 in February 2010, so this should be an exciting auction to watch, especially if end users are in […]