The category-killer domain name Property.com that Rick Schwartz sold to Foreclosure.com for a rumored 8-figures (which he originally purchased for $750,000), is set to launch this month according to the Property.com website.
As reported on Rick’s blog, Brad Giesen the Foreclosure.com, President and Founder, plans to build an online real estate empire. Over the past few weeks the Property.com landing page has changed appearance. Although most Coming Soon pages are usually more elegant than the current Coming Soon page, it really won’t matter, as the site will be launching any day now.
Here’s a snapshot of the Property.com Domain name over the years, taken from Archive.org.
Property.com – 1996
From the mid-nineties through 2005, The Dealmakers had an online website that evolved over the years, branding itself as the internet’s oldest commercial real estate online. In 2005, the site got a new look and feel after Rick Schwartz acquired the name.
Property.com will include all listing types, including those indexed the Multiple Listing Service (MLS), creating a database that could surpass more than 15 million homes, but not including distressed properties, which will remain the business of Foreclosure.com. The best part is that it will be totally free to search for potential buyers and visitors, and sellers will be able to upload and edit their own personal listings at no charge. It’s a wide-open model that Geisen knows will create an invaluable resource for just about anyone interested in real estate
Property.com in 2005
About Brad Giesen, Founder and President, Foreclosure.com
Ten years ago, Brad Geisen founded Foreclosure.com and built it over time to a company with more than 1.8 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, Foreclosure.com delivers America’s largest and most accurate searchable database of foreclosed homes and distressed property information to its customers and business partners. Based in Boca Raton, Florida, Brad Geisen and Foreclosure.com work with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers.
So you may of thought advertising exchange websites were fading away along with PPC, but following the sale of Admedia.com for $50,000 on Sedo recently and the buzz over the ad.com sour deal, ‘ad’ domain names nevertheless have been selling strong on the aftermarket.
The name AdFactory.com is still in the Sedo Transfer service, so the new owner hasn’t been revealed, but there are several candidates. One candidate is The Ad Factory who runs their website on the URL: adfactorycs.com. Chances are the Ad Factory name will be used for a company offering design services, which it seems better suited for, instead of ‘ad exchange’ services like DoubleClick, but we’ll have to wait and see.
Ad Domain Name Real Estate Going Up In Value
If you own a prime ‘ad’ domain name, your real estate might be going up in price. Several of the ad names that have been selling have been used for ad exchange websites. With online ad sales down, 2009 could still turn out to be the strongest year ever for online ad sales according to The New York Times. With ad sales continuing to expand, more players might jump into the Ad Exchange game of offering a platform for buying and selling ad impressions – and owning a prime “Ad” domain may help give their business a marketing edge over a competitor.
Other notable “Ad” domain sales
Admedia.com – sold for $50,000 earlier this month
Adbuy.com – sold for $5,500 in June on afternic
Adslot.com – sold for $9,000 in April on sedo
It doesn't require a degree in rocket science to engage in the website with games like the Layoff Game where the goal is to save money by laying employees off. It may seem dumb, but the formula works.
Through Eric Borgos’ Bored.com Network of Entertainment sites, he developed a simple formula of unique, content-focused minisites that connected people in ways that it was engaging and fun.
Eventually, the Bored.com website was pulling in $35,000 a month in profit, before Eric sold the website and 170 other sites to JW Media for $4 million+.
We have featuerd Eric Borgos and his company Impulse Corp. previously on Fusible.com — which Impulse Corp. has interested us as domainers and domain developers.
Eric may have sold Bored.com, but he owns the Dumb.com network.
The original Bored.com wasn’t flashy or web 2.0, but it made money through it’s engaging features that drew in users. And the Dumb.com Entertainment network is also simple, linking to sites within it’s own network of engaging content and games to play.
Lower PPC, Fewer Domain Sales?
Amid the buzz of lower PPC and fewer domain sales, one thing is for sure, developing your domains creates more potential. You can put Adsense ads on your site, sell direct ads — you’re in control. Developing groups of names within a network, makes each brand stronger.
If you’re spending money each year renewing your names with less revenue to sell, why not try your hand at development?
Although there are several sites offering domain development services, if you can’t afford those services, try giving eLance.com and other freelance sites a shot to see if you can land an affordable, reliable developer. Then start designing and creating and working with the developer to build and test.
Several hyphenated dotcom domain names are up for grabs at NameJet and some of the names are prime domain names like Ethernet-Cards.com, Lawn-Maintenance.com, Speaker-Phones.com, and many more.
Many individuals and organizations still hand-register domain names. We still do, and with the market favoring the buyer, we’re finding more and more domain names deleting and not being registered again. In the past few days we’ve hand-registered several names, including several poker terms that had been registered for years, that deleted then became available.
We know these names aren’t great and in a buyer’s market, it will take much longer to sell, but we have plans for these names like many of the names we purchase on the aftermarket. Just because a name is available for hand-registration in 2009, doesn’t mean it has no potential for opportunity. It just means you need to do a little more research.
Sample Hand-Registration Purchases in the Past Week
Make sure to check out the Aftermarket sites like NameJet and SnapNames on a regular basis for deals.
The domaining market like other markets will slowly but surely get back to a Seller’s market in the near future.
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From the mid-nineties through 2005, The Dealmakers had an online website that evolved over the years, branding itself as the internet’s oldest commercial real estate online. In 2005, the site got a new look and feel after Rick Schwartz acquired the name.
