Featured News Technology

Salesforce starts redirecting $2.6MM domain to its Salesforce Marketing Cloud site [UPDATED]

After acquiring the domain name nearly two years ago, is finally putting it to use.

Earlier today, the cloud computing company began redirecting the name to its Salesforce Marketing Cloud website, located at

The purchase of, the biggest domain sale of 2011, was initially kept private.  Though the name still sits behind WHOIS privacy, a little sleuthing back in 2011 using Network Solutions’ “Forgot Your Login?” page, turned up as the buyer.  The transaction was later confirmed by Marc Benioff at’s Cloudforce New York in November 2011.

Salesforce revealed the Marketing Cloud during Dreamforce ’12, which the company describes as the world’s only unified social marketing suite.

A redirect may or may not be the best use of $2.6 million domain name, but at least it’s doing something.

For the past two years, the domain name didn’t resolve to an active web page on the web.

Salesforce made no official announcement regarding the use of the name, but with its marketing cloud facing competition, it looks like it’s going to start taking advantage of some type-in traffic.

UPDATE 1 April 23, 2013: is expanding its social ad offerings with a new product called Salesforce, reports TechCrunch.


Talking about this story: Domain Name Wire

Featured News Technology

Facebook acquires the domain name Instachecker dot-com


According to WHOIS records, Facebook is now the owner of the domain

Facebook acquired the name through the internet brand protection company MarkMonitor.

Considering the word “insta” in the domain, instachecker likely has something to do with Instagram, the online photo-sharing company that Facebook bought in 2012.  For now, it’s just speculation, as Instachecker may be nothing more than a defensive registration to protect its Instagram service. was first registered in late May 2012.  The previous owner used a WHOIS privacy service, so the price paid for the domain will likely never be known.

The social networking company doesn’t seem all that interested in “Instachecker” if you look purely at domain registrations, having only acquired the dot-com.  The dot-net, dot-org, and other top-level domain names are still available.

At the time of this story, does not resolve to a web page.

Talking about this story: All Facebook

Disputes News Technology WIPO

Twitter files dispute over, domain being used for scam surveys

Twitter has filed a complaint with the World Intellectual Property Organization (WIPO) over the domain name  Today, people who type into their internet browser are sent to a web page that looks confusingly similar to the popular microblogging site.  A landing page appears that tries to lure people into taking a scam survey.

WIPO Case Number D2013-0062, which became active this week, is one of less than a dozen domain disputes that have been filed by Twitter and the first for the company in 2013.  Every single case has ended in Twitter’s favor thus far, in some instances without a decision even being handed down by an arbitration panel.  The case for, for example, was terminated, but eventually transferred to Twitter’s control.

Its last dispute over the typo domain (with an extra ‘t’), filed in late 2011 with WIPO, was very similar to this one in that unsuspecting users were lured to a site that looked confusingly similar to the official Twitter site.   The user was then guided through a series of questions that attempted to gather personal information by promising free gifts like an iPad 2.

The surveys that are shown when people try to go to are more current in technology though, offering gifts like the iPhone 5.

According to WHOIS historical records, the domain was registered in the mid-2000s, only months after the dotcom was registered.  The name stayed with its owner, a resident of New York, up until mid-2011 when it began changing hands.

Before redirecting users to a variety of web addresses serving up online surveys, the name was parked and displayed third party advertisements.  Here’s a screenshot of back in 2006.

As of right now, (WHOIS) is privately registered through Moniker, so it’s unknown who currently owns the name.

Cases like these are usually slam dunks in favor of the complainant.  Last year at this time, Google won a similar case involving YouTube typo domain names.  Not long before that, LinkedIn filed a dispute over which redirected users to survey scams.   The company eventually took ownership of the name and withdrew its complaint.

As with any Uniform Domain-Name Dispute-Resolution Policy (UDRP), to win the dispute, Twitter must demonstrate that all of the elements enumerated in paragraph 4(a) of the Policy have been satisfied:

(1) that the disputed domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and

(2) that the Respondent has no rights or legitimate interests in respect of the disputed domain name; and

(3) that the disputed domain name has been registered and is being used in bad faith

Stay tuned for updates…

Talking about this story: Marketing Land and Domain Name Wire

News Technology

Facebook to launch Publishing Garage to help brands create better connections

Facebook Publishing Garage

It may not be official just yet, but all signs point to Facebook launching Facebook Publishing Garage, “a program geared at building world-class social publishing systems that enable brands to create the most meaningful connections with their connections and their friends through News Feed stories.”

Not only did Facebook register several domain names yesterday related to “Publishing Garage”, like (WHOIS) and (WHOIS), but a quick internet search for “Facebook Publishing Garage” brings up the website of Addie Marino, a Creative Strategist at Facebook in New York City, whose logo design work includes this new program.

One of Marino’s pages showcases the logo design work and provides more information about the program:

Facebook Publishing Garage.
Logo Design Exploration. 2012.

Challenge. Design an identity for the newly launched Facebook Publishing Garage — a program geared at building world-class social publishing systems that enable brands to create the most meaningful connections with their connections and their friends through News Feed stories.

Solution. Products are built in factories, warehouses, and garages across the world. This logo embodies the roll-up-your-sleeves kind of work that is “built” and “shipped” during the intensive three-day publishing workshop. The graph nodes and hexagon and pay homage to existing elements used throughout Facebook’s visual system. The result, is a play on familiar tools — a wrench and socket — used to build.

Results. More stories shared.

Here’s a screen shot of the web page:

Addie Marino

In addition to and on December 19, 2012, the social networking company also registered the following names:

No trademark application has popped up on the United States Patent and Trademark Office just yet, and none of the domain names currently resolve to a web site.

As of the time of this writing, Facebook has not officially announced the program, but considering all the internet hints, it looks like the news will be coming very soon.

Talking about this story: The Next Web, TechCrunch, InsideFacebook and AllFacebook

(Image of Facebook Publishing Garage logo via Addie Marino)

News Technology

Facebook registers ‘Facebook Live Staging’ .com, .net, and .org domains

Facebook Live Staging

In late November, Facebook revised its long-standing terms with Zynga, and in doing so, it opened up more opportunities for game developers.

Only a day after Zynga filed a document with the SEC outlining new terms in its agreement, Facebook registered a handful of domains around the term “Live Staging” like, hinting that some more things could be coming to its platform for developers.

Through the internet brand protection company MarkMonitor, Facebook registered the domain names (WHOIS), (WHOIS) and (WHOIS).

All three registrations took place on November 30, 2012.

At the time of this writing, none of the domains resolve to a web page.

Talking about this story: AllFacebook