News Trademarks Video Games

Star Wars: First Assault trademarks filed for “interactive video games” [UPDATED]

Star Wars: First Assault

Last week, Lucasfilm (the parent company of LucasArts) secretly registered several “Star Wars: First Assault” domain names like  It was suspected that the names had something to do with a yet-to-be announced video game project.

More information has surfaced in recent days in the way of two new trademark applications submitted to the United States Patent and Trademark Office.  On August 23, 2012, Lucasfilm Entertainment Company Ltd. filed trademarks for “First Assault” (Serial Number: 85711610) and “Star Wars: First Assault” (Serial Number: 85711618).

Both applications cover the same goods and services which, among other things, includes “Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games.”

Here’s a look at the full list of goods and services in each filing:

Interactive entertainment software and accompanying instruction manuals sold as a unit, namely, computer game software and manuals sold as a unit, video game software and manuals sold as a unit; video game software, computer game software, and pre-recorded compact discs and DVDs featuring games, films, animation, music, computer game software, and video game software; downloadable video game software and downloadable computer game software; computer game software for use on mobile and cellular phones

Books containing puzzles and games; calendars; children’s books; children’s books combined with toys and sold as a unit; comic books; comic magazines; gift books in the field of video games; graphic novels; printed instructional manuals and strategy guides in the field of computer games; magazines in the field of entertainment; markers; non-electronic personal planners and organizers; notebooks; novels for juveniles; pencil cases; pencil sharpeners; pencils; pens; personal organizers; postcards; posters; puzzle books; series of fiction books; sticker albums; sticker books; stickers; temporary tattoos; trading cards; animation cels; lithographic prints; original works of art created from paper; photographic prints; printed art reproductions

Toy action figures; accessories for use with toy action figures; action type target games; balloons; bath toys; board games; card games; cases for action figures; cases for play accessories for action figure, model vehicles and model space craft; connecting links for toy building blocks; construction toys; costume masks; costume masks for dolls; dolls; rubber hi bounce balls; jigsaw puzzles; paper face masks; parlor games; play sets for toy model vehicles, toy model space craft; plush toys; protective pads and padding for skateboarding; role-playing games; toy model space crafts and related accessories sold as units; three-dimensional puzzles; toy action figures; toy building blocks; toy candy dispensers; toy candy holders, namely, plastic candy dispenser designed as a toy; toy coin banks; toy model hobby craft kits for making model spacecraft, model cars and model vehicles; toy model vehicles and related accessories sold as a units; toy modeling dough kits and accessories for use therewith sold as units; toy remote control vehicles, namely, airplanes, spacecraft, boats; toy scooters; toy snow globes; toy vehicles; toy weapons; toy model vehicles and accessories therefore sold as a unit; water squirting toys; wind-up toys; yo-yos; collectible card games; collectible miniature board games, and toy helmets

Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games, all on-line by means of global and local area networks; providing news and information in the field of entertainment relating to interactive computer game software and interactive video game software over an electronic network; fan club services

Online social networking services

While little is still known about “Star Wars: First Assault”, the trademark filings offer more insight.

LucasArts has yet to announce anything official.

UPDATE 4 – MARCH 12, 2013:. Kotaku has posted leaked screenshots of the game.  See below:

Star Wars: First Assault video game

Star Wars First Assault screenshot

Star Wars First Assault screenshot

UPDATE 3 – MARCH 11, 2013:. Kotaku reports that Star Wars: First Assault is a downloadable multiplayer shooter that was originally slated for release this spring.  Jason Schreier writes, “First Assault is “step zero” to the heavily-rumored, highly-anticipated Star Wars: Battlefront III. If First Assault sells well—assuming it is released at all—the third Battlefront could be next.”

UPDATE 2 – FEBRUARY 28, 2013:.  Sources familiar with game development at LucasArts have all told Kotaku that development on the game has been frozen or put on hold since the Disney acquisition.

UPDATE 1 – OCTOBER 1, 2012:.  The box art for Star Wars: First Assault for Xbox Live Arcade (XBLA) was discovered (via NeoGAF).

Talking about this story:  Game Informer, GameSpot, G4tv, Game Trailers, Joystiq,, Digital Spy, Escapist Magazine, Everybody Plays,,, IGN, Jeux, Game Rant,, Gamed,, Gameplanet, Blue’s News,, GameStar, Geek, GMA News,,,,, MCV, MeriStation, Metro, NeoGAF, Kotaku, NowGamer, PC GamesBoa Informação, PlayStation LifeStyle (blog), Shacknews, Shogun Gamer, T3,,, Vandal,, VG247 and We Got This Covered

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News Trademarks Video Games

EA follows up ‘Jet Set Detectives’ trademarks, with ‘JetSet Secrets’ filings


UPDATE – AUG. 29, 2012: Electronic Arts Inc. announced the first details regarding their newest Facebook game, JetSet Secrets.

ORIGINAL STORY: Electronic Arts earlier this week filed trademark applications for Jet Set Detectives and now the company has submitted two additional filings for ‘JetSet Secrets’.

The trademark filings (Serial Numbers: 85694205 and 85694206) cover online computer games and computer game software.

There’s not much speculation as to what Jet Set Detectives will be and it may be the same case for JetSet Secrets.

While it appears the video game company took steps to secure the domain name (Whois) through the brand protection company CSC Global, it didn’t act fast enough to register  According to Whois records, the name was registered this past May.  A website offering tips on obtaining the best international flight deals is what appears online as of today.

EA did however register the name in a number of different extensions.  It even picked up the dotXXX adult domain as shown in the screenshot below. Whois

Other domains registered include:

No announcement has been made by EA, but with the number of trademark filings appearing on the United States Patent and Trademark Office website, it seems we can expect to hear something soon.

UPDATE: EA is investing big time in ‘JetSet Secrets’ related domain names.  After a little digging, I found more domains registered by EA.  Here’s a look at the list.

Talking about this story: VG247

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News Trademarks Video Games

EA files trademarks for ‘Jet Set Detectives’, privately registers domain

Jet Set Detectives

Two new trademark filings by Electronic Arts have popped up on the United States Patent and Trademark Office (USPTO) website.

On July 31, 2012, EA submitted applications (Serial Number: 85691049) and (Serial Number: 85691046) for ‘Jet Set Detectives’.

The filings cover “Entertainment services, namely, providing an on-line computer game” and “Computer game software; Downloadable computer game software via a global computer network and wireless devices; Video game software”.

EA also appears to have secretly registered the matching domain (Whois) back in June through the internet brand protection company CSC Global.  Despite the owner’s name being marked private, EA is likely the registrant as they are a well known client of Corporation Service Company, which protects many of the world’s most valuable brands.

Upcoming EA titles include Overstrike (pictured above), Crysis 3 and Dead Space 3, but the video game company hasn’t made any announcement about ‘Jet Set Detectives’.

Talking about this story: Joystiq

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News Trademarks Video Games

Reign of Fear video game trademark filed by Sony Online Entertainment

Sony Online Entertainment files "Reign of Fear" trademark

Sony Online Entertainment, known for its massively-multiplayer online games, has filed a trademark this week for “Reign of Fear” (Serial Number: 85683830).

The goods and services within the filing cover, “Computer game software and video game software; providing downloadable multiplayer, role playing, real time computer and video game software via an online website for entertainment purposes” and “Entertainment services, namely, operating a multiplayer, role playing, real time game for others via the Internet and local area computer networks”.

Not much is known about “Reign of Fear” beyond the trademark filing.

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Sony’s plans may not be too ambitious though.

A quick search across major social networks and domain names shows that Sony hasn’t bothered registering any of the matching names.

Given the nature of the name, it doesn’t sound like a kid’s game.

Earlier this week, SOE released the full length PlanetSide 2 Death is No Excuse trailer.  It’s unknown whether “Reign of Fear” has anything to do with Planetside 2’s upcoming release.

UPDATE: Shortly after my story came out, a resident of North Carolina registered the domain (Whois).

Talking about this story: VG247, Joystiq, Blue’s News, Shack News and JeuxOnLine

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News Trademarks Video Games

Activision applies for ‘The Roman Numeral II’, other Black Ops 2 trademarks

The Roman Numeral II

Activision applied for several U.S. trademarks this past week related to Call of Duty: Black Ops II which is scheduled to be released this November.  The trademark applications include “The Roman Numeral II”, “The Future is Black” and “There’s a Soldier in All of Us”.

Activision submitted two trademark applications (85673176, 85673166) for “The Roman Numeral II” which, of course, can be seen in the cover-art for the video game in a solid orange color.

“The Future is Black” is a tagline for the game and was used in the official reveal trailer that was published back in the beginning of May.  The filing (Serial Number: 85673145) like the others in the batch, covers computer game software and entertainment services.

The company looks to be protecting its IP as it ramps up marketing ahead of the game’s release.

“There’s a soldier in all of us” has been a tagline for Black Ops since the first game released worldwide in November 2010.  The trademark application (Serial Number: 85673131) was filed along with the others on July 10.

If you haven’t seen the official reveal trailer, you can watch it below.