Category: Trademarks

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News Trademarks Video Games

ZeniMax Media files trademark for “Hearthfire” computer game software

Hearth Fire

Trademark applications keep rolling in.  Earlier this month, ZeniMax Media filed a trademark application for Dragonborn.  In April, the company filed for the dragon shout “Fus Ro Dah”.  Now, the company has submitted a new trademark application (Serial Number: 85634522) covering computer game software with the United States Patent and Trademark Office for “Hearthfire”.

“Hearthfire” appears to be a reference to the skill book “2920, vol 09 – Hearth Fire” in The Elder Scrolls V: Skyrim.

Skill books reward players with bonuses.  Hearth Fire is a conjuration skill book and is part of the twelve volume 2920 books.  The conjuration skill allows you to summon creatures from the dead or concoct ethereal weapons from soul energy.

Hearthfire is also the ninth of the 12 seasons in the Elder Scrolls universe.

The trademark application just appeared on the website of the USPTO today, and was originally filed on May 24, 2012.

At this point, it’s unknown whether Hearthfire will be for a new Skyrim DLC, a new video game, or something else.

Bethesda has made no official announcement as of yet.

Talking about this story:  VG247, Joystiq, The Unofficial Elder Scrolls Pages, Meristation, Game Informer, IGN, GameDynamo, Push Square, Blue’s News, OnlineWelten.com, Strategy Informer, We Got This Covered, Exophase, Ubergizmo, Cinema Blend, Destructoid, Xbox 360 Achievements and NowGamer

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News Trademarks Video Games

ZeniMax files trademark for Dragonborn

Dragonborn

In April, ZeniMax Media filed a trademark application for the dragonborn shout “Fus Ro Dah”.

Now, the company has filed another trademark application with the United States Patent and Trademark Office, this time for “Dragonborn”, an individual who has been born with the blood and soul of a Dragon, but the body of a mortal.

On May 15, 2012, ZeniMax Media submitted the application (Serial Number: 85626061).

The goods and services within the filing cover, “Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices”.

At the beginning of the month, Bethesda announced the first Skyrim DLC, called Dawnguard, would be coming to the Xbox 360 this summer.

It’s unknown whether the company’s latest filing will be for a subsequent Skyrim DLC or rather a defensive measure to protect its Dragon-born intellectual property.

Just this week, the creator of the Dragon Shout app received a copyright infringement notice from ZeniMax.

Talking about this story: VG247, GameStar, Lazygamer, MCV, Blue’s News, Game Informer, GameZone, International Business Times, Buffed.de, Kotaku, IGN, Giant Bomb, Cinema Blend, Blue’s News and games.on.net

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News Technology Trademarks

Samsung files Lunge, Forge, Rivet, Wield, Mission, Victory smartphone trademarks

Samsung Galaxy smartphones

Samsung is at it again, this time filing six different trademark applications with the United States Patent and Trademark Office for yet to be announced smartphones.

On May 10, 2012, Samsung Electronics Co., Ltd. submitted applications for the Lunge (Serial No. 85621870), Galaxy Forge (Serial No. 8561866), Galaxy Wield (Serial No. 85621864), Galaxy Mission (Serial No. 85621859), Galaxy Rivet (Serial No. 85621854), and the Galaxy Victory (Serial No. 85621853).

Like many recent filings, the goods and services in the latest applications cover nothing more than mobile telephones and smartphones.

The newest batch has Olympic-like names such as “Lunge” and “Victory”.

Earlier this month Samsung unveiled its Galaxy S III which is the official London 2012 Olympic Games smartphone.

Talking about this story: Android Police, IntoMobile, Phones Review, Phandroid, Android Community, MobileSyrup.com, TechnoBuffalo, Android.net, PhoneArena and Geeky Gadgets

(Image of Galaxy S WiFi 3.6 via Samsung.com)

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News Technology Trademarks

Samsung files trademark application for Galaxy Variant smartphone with USPTO

Samsung Galaxy smartphones

On April 26, 2012, Samsung Electronics Co., Ltd. submitted a trademark application for the Galaxy Variant (Serial Number: 85609690) with the United States Patent and Trademark Office.

The “goods and services” in the filing cover: Mobile telephones; Smartphones.

The newest application was filed nearly two weeks after the company submitted trademarks for the Galaxy Metrix, Galaxy Velvet and Galaxy Legend smartphones, all of which were filed on April 13.

Over the last year, Samsung has filed what seems like dozens of application for new smartphones.  While many have hit the market, others have yet to materialize.

Today, Apple Insider reported that Apple ceded its spot as the world’s top smartphone vendor in the first quarter of 2012 to Samsung.

At the time of this story, Samsung has made no announcement regarding the Galaxy Variant.

Talking about this story: Phandroid, Softpedia, Geeky Gadgets, ITProPortal and MobileSyrup.com

(Photo of Samsung announcing the GALAXY Note via Samsung.com)

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News Trademarks Video Games

Activision files trademark for The Blast Furnace game, privately acquires domain

The Blast Furnace

Activision Publishing, Inc. filed a trademark application on April 18, 2012, for “The Blast Furnace” with the United States Patent and Trademark Office.

The goods and services in the trademark filing (Serial Number: 85601232) cover “computer game software” and “Entertainment services, namely, providing an on-line computer game”.

In addition to the trademark filing, it appears Activision has privately acquired the related domain name, theblastfurnace.com (Whois), through the internet brand protection company MarkMonitor.  Activision is a client of MarkMonitor.

In March 2012, the domain name <theblastfurnace.com> was registered to domain investor Frank Schilling’s Name Administration Inc.  In April, the name transferred to DNStination, Inc., the Whois privacy service provided by MarkMonitor.

I’ve reached out to Frank Schilling via e-mail to see if any details about the transaction can be shared and I will update this story if I hear back.

At the time of this writing, Activision has made no announcement regarding “The Blast Furnace”.

[Update 1 at 8:30pm EST:. After a little digging on DomainNameSales, the online marketplace that features premium domain names from Frank Schilling’s private collection and other investors, it appears the domain name sold for anywhere between $10,000 and $20,000 USD.  The sale was reported on April 19, 2012.]

Talking about this story:  VG247, @supererogatory, NowGamer, Lazygamer, Strategy Informer, games.on.net, HardGamers, Gamestrend, Hardgame2.com, gameswelt.de, GamePro, Multiplayer.it, Shacknews, MCV and allgamesbeta.com