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News Trademarks Video Games

Zynga files trademark for “With Friends” with the US Patent and Trademark Office

Zynga with Friends

On March1, 2011, Zynga filed for a trademark on the word “ville” in Europe. 

Days later, Zynga then followed “ville” with an application in Europe for “With Friends” on March 7. 

Now, the social gaming giant which filed for its IPO on July 1, has filed an application (No. 85361265) for trademark rights on the word mark “With Friends” in the United States.

As opposed to the European trademark filing [read here] which covers three different categories of goods and services ranging from clothing and footwear to education, the U.S. trademark is much simpler:

“Providing an online portal for computer games, video games, and gaming applications; providing information about computer games, video games, and gaming applications via the Internet.”

It was revealed in Zynga’s IPO filing that the company paid $53.3 million for the purchase of Newtoy, the developer of “Words With Friends” and other popular “With Friends” games.

Considering the amount paid for NewToy was its largest of any of its acquisitions, the company is definitely interested in protecting its “With Friends” brands, although it may ruffle some feathers as it did with its application for “Ville”.

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News Trademarks Video Games

Patentville.com ‘trademark filed by Zynga’ goes up for auction on aftermarket

patentville

Earlier this year, social gaming giant Zynga filed a trademark application on the word “Patentville” with the Office for Harmonization in the Internal Market (OHIM).  The European trademark covered, among other things, leather and imitations of leather and footwear.

Back in April, I wrote about Zynga not owning the matching domain name: patentville.com. 

A few months later, that’s still the case.  However, it may not be for long.

The domain was owned by The Law Office of Michael P. Eddy, who also happens to be the owner of patent.org. 

Shortly after my first story ran, a website appeared on Patentville.com

Now, as of June 30, 2011, the domain name has expired with its registrar at Fabulous and is now listed for sale at NameJet, the aftermarket auction company who lists exclusive inventory of expired and deleted domains from top domain name registrars including Fabulous.

Patentville.com

Although you can expect bidders, it’s likely the domain name (which is in pre-release) will be renewed by Michael Eddy before the backorder deadline.

Zynga may no longer have plans for Patentville.  But it wouldn’t be the first time the company has filed a trademark or registered a domain name with nothing materializing other than some internet buzz.

As of today, the company has yet to file a trademark application with the United States Patent and Trademark Office.

You can view a certified copy of the European trademark application form by Zynga here.

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News Trademarks Video Games

Updates on Top 10 Fusible stories, June

Google Photovine

There were a lot of stories that got attention in June 2011 on Fusible, here are the Top 10.

1. Google set to launch Photovine?
After I posted the original story, I wasn’t 100 percent sure Google owned the matching domain to its secretive project until the Whois record switched from DNStination Inc. to Google Inc. in late June.  Still, as of today, a message on the Photovine homepage says it all: “Nothing to see here, move along.”

2.  Will Zynga give The Sims on Facebook a run for its money with Familyville?
Zynga has been busy filing for an IPO, so whether Zynga has plans to take on Electronic Arts and “The Sims” on Facebook with a new game called Familyville’, is just rumor.  But don’t discount the possibility before you’ve read all the details.

3.  Twitter finally files domain dispute over typo – Twiter.com
Twitter filed a dispute over Twiter.com with the World Intellectual Property Organization, then shortly after the filing twiter.biz was added to the same case, then the case was suspended.  I can’t make out if the case is suspended or active, since the list of cases says it is ‘Suspended’ but the summary page says it’s ‘Case Active’.  Either way, something tells me this open-and-shut case will be decided at WIPO since the current owner continues to redirect users to survey sites that try to collect personal information. 

4.  Twitter buys the domain re-tweet.com: Plans to take on Tweetmeme?
Matthew Panzarino, a writer for The Next Web, contacted Twitter to find out what’s in the works for the domain re-tweet.com.  Turns out, Twitter has no current plans for the future of ‘re-tweet.com’.  The previous owner apparently offered up the name to Twitter, and Twitter took ownership as part of their ‘brand protection strategy’.

5.  How to get a Twitter username that’s already taken (Hint: It’s easy, I got mine)
I was able to get my hands on the Twitter username @fusible even though it was already taken by another individual, following these very simple steps.  If you don’t have any luck with that approach, then try this approach using TweetClaims.

6.  Microsoft Corporation acquires the domain name Halo4.com, price unknown
The story on Microsoft acquiring the domain name Halo4.com sparked a lively discussion on some sites.  I chatted with the previous owner, who couldn’t say in so many words whether Microsoft acquired the domain or demanded it.  But if you read between the lines, you may come to the conclusion that Microsoft ended up paying big bucks for the name.

7.  Tweet: Stick to .com, it will remain on top
Since my brief story ran on Ryan Colby, he has since changed his Twitter username from @Sedobroker to @Rjcolby. When I asked him via email his thoughts on Twitter, Ryan had this to say: “I think that Twitter works especially well in my line of work.  I utilize it primarily to update my clients on breaking information in the domain name marketplace.  This includes new exclusive listings for sale, price updates,special requests from buyers and sellers, etc.  I also provide insights on domain name valuations, SEO and anything that can add value to domain name investors.  I like Twitter because it keeps pace with the speed of information.  In domain brokerage, every day is a new opportunity.  Names go on and off the market for sale quickly, so speed is a critical factor in putting the big deals together in this industry.”  DomainSherpa’s Michael Cyger also has a great interview with him.

8.  Dozens of domain registrations by J.K. Rowling’s firm may lead to more clues
The recent Pottermore mystery everyone was trying to figure out, is no longer a mystery.  It was officially announched as an ebook site of Harry Potter books.  I had unearthed dozens of domain names  (including pottermorebooks.com) created by the Christopher Little Literary Agency, going all the way back to June 2009 when Pottermore.com was first registered.  In related news, J.K. Rowling also terminated her association with her long-time agent, Christopher Little.

9.  Former Twitter CEO Evan Williams: 5 reasons domains getting less important
Evan Williams hasn’t posted any new blogs since this story ran, but he did tweet about it only saying this: “I never said they won’t matter, just that they’ll matter less”.

10. Garry Chernoff: One $45 domain purchase, one $500,000 domain sale
I haven’t heard from Garry since early June when he sold adnet.com for $60,000, but what a revelation to learn that his $500,000 domain sale of gamesforgirls.com reported earlier this year, was a domain he acquired for less than $50.

Categories
News Trademarks Video Games

RockYou wants to compete with Zynga with its newest domain registration: GalacticAllies.com

rockyou

Founded in 2005, RockYou is one of the top developers in the social gaming space with over 13 million monthly active users of its games, according to the site AppData

Social gaming is a very competitive market and now it seems that RockYou will be creating its own outerspace-like version of Zynga’s popular title Empires & Allies, which has skyrocketed to the #2 spot on the App Leaderboard with nearly 50 million monthly active users.

You read it here first, RockYou’s upcoming futuristic game title will be called: Galactic Allies.

This past week the company registered the domain name galacticallies.com, which considering the popularity of Empires & Allies at the moment and games like Halo, it is not surprising to see a game like this in the works.

In early June, RockYou acquired 3 Blokes to help it develop social combat games as pointed out by TechCrunch.

RockYou is taking this game seriously.  In addition to the domain registration, it also filed a trademark application with the United States Patent and Trademark Office on “Galactic Allies”.

GALACTIC ALLIES trademark application

Here’s a look at the Whois record.

Registrant:
   Rock You
   425 Broadway Street
   Redwood City, California 94063
   United States

   Domain Name: GALACTICALLIES.COM
      Created on: 29-Jun-11
      Expires on: 29-Jun-13
      Last Updated on: 29-Jun-11

Registering the domain name before making any announcement is a smart move by RockYou, who hasn’t had much luck securing domain names to match its gaming brands. 

Domains like zooworld.com and gourmetranch.com have eluded the company, while other companies like Zynga have been willing to shell out big bucks to secure their .com brand.  Zynga purchased cityville.com on the domain aftermarket for $38,000 in June 2010.

Cityville is now ranked the #1 game on Facebook.

Discussion: Business Insider

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News Video Games

PopCapSF.com: What’s in store for PopCap’s newest domain registrations?

PopCap: Plants vs Zombies

The $1 billion acquisition talk that last week spread across the web has seemed to have died down.  No more clues have been dropped as to who the mystery buyer will be, but TechCrunch’s sources point to Electronic Arts.  

No real interesting news this week on PopCap except for MumboJumbo filing new motions in court to ensure it gets paid a multi-million dollar settlement awarded in 2010, even if PopCap is sold. 

However, if you find domain name registrations interesting, PopCap has made some new purchases since rumors of an acquisition hit the web.

On June 24, the company registered three names: popcapsf.com, popcapsf.net, and popcapsf.org.

Registrant:
        DNS Admin
        PopCap Games, Inc.
        2401 4th Avenue, Suite 300
         Seattle WA 98121
        US

    Domain Name: popcapsf.com

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com
        Registrar Homepage: http:// www. markmonitor.com

    Created on…………..: 2011-06-24.
    Expires on…………..: 2013-06-24.
    Record last updated on..: 2011-06-29.

So, what might be in store for these domains? 

It’s really all speculation at this point, but companies generally don’t register a web address in the top three endings unless they have plans for a website of some sort.

PopCap has offices all around the world including San Francisco where Zynga is headquartered, and it recently acquired the San Francisco-based social game developer ZipZapPlay.

Popcapsf.com switched name servers yesterday, transferring from popcap.com to dnsmadeeasy.com, but no website is online as of yet.

For PopCap fans: the company launched a blog in mid June that went unreported.  However, there is only one post published at this point.

The company’s other recent domain registrations for the month of June include:

http://whois.domaintools.com/playpigup.com 
http://whois.domaintools.com/playpigup.net 
http://whois.domaintools.com/playzumablitz.com 
http://whois.domaintools.com/playzumablitz.net 
http://whois.domaintools.com/playpigup.org 
http://whois.domaintools.com/playzumablitz.org 

Guess we’ll have to wait a little longer to see what the plans are for PopCap.