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News Video Games

Blizzard knows domains; Warcraft.com, Diablo.com, Battle.net, many more

Blizzard Entertainment

Blizzard Entertainment, the makers of some of the most popular computer games of all-time, ranging from World of Warcraft to Diablo, not only focus on creating amazing entertainment experiences, but they also focus on using generic keyword domain names for their company and several of their products.

The company’s web site  runs on the domain name Blizzard.com: a site that gets well over 500K unique visitors every month.  They’ve owned and operated Blizzard.com as their company website as far back as 1996, but that’s just one of many names they’ve owned and operated since the early nineties.  Other names include Battle.net and Diablo.com.

While Blizzard doesn’t own every one of their product names, like Starcraft.com (Starcraft Marine who manufacture boats and pontoons own starcraft.com), the operators of Blizzard Entertainment certainly understand the value of domain names – and they have understood the power of domain names and the internet for years and years.

Their domains may not be “category-killer” names as one of our readers has pointed out (thanks ggc), but they certainly are premium generic keyword names that have been built into their own online successful brands – rather than just sitting parked, or changing owners every few years to the next highest buyer.

With an amazing track record of developing computer games, they’ve been matching their games with domain names.

Diablo, the action/RPG game is matched up to Diablo.com.

Warcraft, the game with over 11 million players online, is setup with Warcraft.com.  If you type warcraft.com into your browser, you’re redirected to Blizzard’s battle.net page for a 10 day FREE trial to World of Warcraft.  Battle.net receives over 1 million unique visitors per month according to the latest Compete.com profile.

The List goes on and on.  To top it off, they acquire the .net and .org versions, too.  From Blizzard.net to Warcraft.org.

If you’ve wondered if there are end user companies out there who get domain names – Blizzard Entertainment is a great example of an innovative company with a great portfolio of names.

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News

National A-1 Advertising Officially Launches BETA Site for Category-Killer Antiques.com

Antiques web siteNational A-1 has unveiled the BETA version of Antiques.com – the premier resource to find, buy, sell, and collect antiques of all kinds. 

While the site launch was originally planned for November 2009, it’s now online and to an Antiques enthusiast, the new site looks amazing and has a number of great features such as free listings for businesses, articles, online services, and much more. 

We wrote about the pre-launch and countdown back in November and have been tracking the progress of the web site. 

You can take a look at the “before” pictures of the web site in our previous stories.  Antiques.com reached a 2009 high of over 7000 unique visitors in November 2009, but traffic slightly dipped as the launch date came and went.  Now the web site is online and it’s on Page 2 of Google search results for the term: antiques.

What do you think of Antiques.com new look? 

Let us know your thoughts in the Comments.

About Antiques.com

Antiques.com is the premier resource to find, buy, sell, and collect antiques of all kinds. Our store locator will locate shops in your local area, plus thousands of flea markets, events, and auctions across the country. Vendors can create custom pages and list items for sale and our Articles section has dozens of videos and is open to all authors. Happy hunting!

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News

GOLF Domain Name Sales are ON FIRE, GolfZone.com sells for $50,000; Just How Popular are Golf Names?

Paula CreamerGolf-related domain names are Hot Tickets, especially on Sedo.  GolfZone.com recently sold for $50,000 – a name that was orginally registered in 1996 and sat parked on GoDaddy for the last 5 years before selling through Sedo’s Marketplace.

The new owner looks to be based in South Korea.  The registrant information was last updated on January 29, 2010, and the new registrant is Gabia, Inc – a South Korea domain registration and services company.

Just How Popular are Golf Domains and Web sites?

The category-killer domain name Golf.com – a web site that has golf news, videos and more – gets well over 1 million unique visitors per month.  PGAtour.com gets over 2 million visitors per month. 

The Exact Global Monthly Search volume for the term “Golf” was over 2.7 million searches last month alone.  “Golf Clubs” topped over 500,000, and some of the top searches involved golf accessories such as “golf balls”, “golf shoes”, and “golf bags”.

Some of the well-known Domainers like Mike Berkens of MostWantedDomains.com owns 100+ golf domains ranging from Golfclubbags.com to GolfingTrip.com.  Kevin Ham owns golf domains like GolfShirt.com.

One of the most popular Golf names owned by Domainers is GolfClub.com, owned and operated by the Castello Brothers.  The site is developed and according to an interview by DNJournal, GolfClub.com booked over $1 million in Sales in its first year as a brick and mortar business.

Golf domains are HOT.  Developed golf domains are even HOTTER.  Golflink.com, a site run by Demand Media, hit nearly 1 million unique visitors last July.  They also own GolfSpan.com, a site they purchased in 2007 that provided instructional golf videos.  GolfSpan.com is now a GolfLink landing page, that takes visitors to the Golf Link web site.

Notable Golf Domain Sales over $5,000

Sedo has had a lot of success brokering the sales of golf-related domain names and even have Golf.org listed for sale.  And there are plenty of golf domains expiring each and every day.  Over at NameJet, over 200 names containing “golf” appear to drop on average per day – with today’s list including WinterGolfResorts.com and DiscGolfBaskets.net.  At the time of this posting, both of those names, and literally hundreds more have 0 bidders.

Golf.tv sold for $600,000 in February 2003 in a Private Sale
GolfClubreview.com sold for $55,350 in May 2006 on SnapNames
Golfplatz.de sold for $31,460 in August 2009 on Sedo
GolfClubs.net sold for $30,000 in November 2007 on Moniker
OnlineGolf.de sold for $23,970 in June 2009 on Sedo
CanadianGolfer.com sold for $15,000 in December 2009 on Pro Forma
Golfonline.de sold for $14,200 in August 2009 on Sedo
Golfbag.com sold for $13,000 in March 2009 at Moniker/DOMAINfest Global
TexasGolf.com sold for $11,500 in July 2008 on Sedo
Golfers.org sold for $5,500 in April 2007 on Moniker

Categories
News

Buying then Parking Pricey domain names like Russia.com for $1.5M, how long will this last?

Money down the drain

Russia.com.  Ticket.com.  Server.com.  Luck.com.  All of these names were purchased months and months ago for a lot of money.  Russia.com sold for $1.5 million near the top end while luck.com sold for $675,000.  Server.com sold for $770,000 back in Aug. 2009.  We are talking about a lot of money  and in some cases these names still show a GoDaddy Parked page.

If you search NameBio, you’ll find other top dollar names that were purchased for well over $500,000 still sitting parked – months and even years later.  

We understand there is probably big plans or a long term strategy for many of these names, but to simply keep the domain name parked, particularly on a GoDaddy page, doesn’t seem like the best marketing strategy. 

Investors versus End Users
 
Now, for domains that are purchased by companies that buy high and sell higher and higher as Investors, or monetize the names for their long term strategy with third party ads, it’s one plan. 

But for organizations who invested a large part of their capital into acquiring the domain name as part of their business and marketing strategy, only to have the name sit parked because there was no vision on what to do next, doesn’t seem like money well spent.

Categories
News Video Games

CookingGames.com sells for $350K to Hallpassmedia; Best “CASUAL GAMES” Sites; CEO talks about BUY

"Hallpass Media"
One of Hallpass Media's former properties that they ended up selling -- AddictingGames.com - gets over 5 million unique visitors per month. While they no longer own that property, their success stories don't stop there.

CookingGames.com sold for six-figures as reported by Ron Jackson’s DNJournal and the news has sparked a lively discussion on the internet, especially among domainers.  The Seller cashed in BIG TIME and as Larry Fischer over at DirectNavigation.com has pointed out, the extremely high sales price shouldn’t be such a shock. 

The new owners over at Hallpassmedia own the casual games industry by acquiring and developing premium GAMES domains.  

Shortly after Larry’s post went online, Bill Karamouzio the CEO of HallpassMedia commented several times on the blog offering great insights into domaining and the GAMES niche.

Domaining is not very well known outside of its circle, it would seem online gaming is even less known within the domaining circles even though gaming and online gaming are a huge part of the internet. Google trends and many other sources all show the growing trends in casual gaming…

You can read the full discussion thread over at DirectNavigation.com for lots of great information.

More About Hallpassmedia

Bill runs Hallpassmedia which dominates the casual games industry online with category-killers like WordGames.com, CoolGames.com, and the list is long. According to the site’s About Page:

HallpassMedia is designed to be a one stop network for all your online entertainment needs. We continue to build out our portfolio of premium domain names with targeted content, regular updates and a user experience that is unmatched by other websites. Our goal is the become the largest independent entertainment network online!

The Hallpassmedia web site has tons of useful information – ranging from industry news about the GAMES space online to lots of background information on the company as well as their domain names, domain development projects and much much more.

HallPassMedia’s Developed Sites

GuyGames.com
StickGames.com
WOrdGames.com
GirlGames.com
TacticsArena.com

Hallpassmedia has the formula for continued success with their properites. Thanks to Bill for commenting, we’ve made a correction. If you’d like to know more about AddictingGames.com – here’s the scoop straight from the Hallpassmedia site:

In 2004, using private capital, FPS Networks purchased the domain AddictingGames. Within 3 months of redevelopment FPS Networks had increased traffic by over 600%, catapulting AddictingGames into one of the top 5 casual gaming sites worldwide. Attracting the attention of many VC firms and entertainment networks FPS Networks decided to sell the site to Atom Entertainment (now part of MTV Networks) in 2005. AddictingGames continues to be one of the worlds largest casual game websites and FPS Networks has worked with the MTV team for a smooth transition and continuous growth.

Some of HallPassMedia’s Properties Under Development

newgames.com
coolgames.com
juegosgratis.com
dressup.com
animation.com
bakinggames.com
cartoondoll.com
dolldressup.com
draw.com
fightgames.com
makeupgames.com
playgirlgames.com
playkidsgames.com
quizgames.com
sillygames.com
virtualpets.com