On the day Zynga announced a “gaggle of new social games“, it registered well over 150 domain names as part of its intellectual property strategy. The defensive domain registrations center around Project Z, Castleville, Zynga Bingo, Zynga Casino, Hidden Chronicles, Dream Zoo and Mafia Wars 2. The domains include typical defensive registrations like Dreamzoosucks.com and wwwzyngabingo.com, […]
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Earlier this week, Zynga bought up nearly 50 new domain names for its newly revealed ‘Mafia Wars Shakedown‘ game for iOS devices. While the game will first release on iOS devices such as the iPhone and iPad, it appears Zynga has plans to make it available for Android users as well, as the registrations include names such as MafiaWarsShakedownAndroid.com and […]
As Zynga announced Mafia Wars 2, it went on a buying spree of Mafia Wars 2 domain names, registering over 75 web addresses on September 20, through the registrar MarkMonitor. The domains range from MafiaWars2Android.com to MafiaWars2iPad.com, and MafiaWars2sucks.com to BoneyardTokens.com. Because of the sheer number of names registered, I have listed them separately here. […]
Yesterday it was reported that Mafia Wars Maniac discovered a new game by Zynga called Kingdoms and Quests after finding the support pages online. The support pages have since been taken down by Zynga, however the announcement of the game seems imminent as Zynga apparently went on a shopping spree on September 7 for over two dozen […]
As I wrote back in July, Zynga filed an application (No. 85361265) for trademark rights on the word mark ”With Friends” in the United States, likely as part of its intellectual property strategy to protect its “With Friends” brands. The “goods and services” section spelled out in its U.S. trademark is simple: “Providing an online portal for computer games, video games, and gaming […]